The objective of Great Northern Marketing Calgary Local SEO Company is to support companies in the success of their projects on the web. Above all, we seek to make your digital strategy more efficient and to put your site and your web communication tools at the service of the development of your sales and your reputation.

We are not only trying to attract visitors to your site and make your brand known, especially through SEO, but also to improve the user experience, to turn these visitors into customers and specifiers.

We help you build a strategy and powerful actions measured through digital analytics, mainly Google Analytics and Google Tag Manager.

On a specific mission or with long-term support, we help you manage your online marketing strategy through in-depth analysis of your web data: SEO, SEA, Analytics, SoLoMo (Social – Local – Mobile). By improving your visibility on search engines or conversion paths, we can target your strategic objectives: sales, leads, traffic …

10 Points to retain visitors on your website

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If you are an entrepreneur, then you know the importance of having a professional website and acquiring regular traffic. Getting traffic is good but it’s only half the work. The real challenge at this point is to keep the visitor on the website for a long time to learn more about what you have to offer and, even better, to bring it back because you have attracted interest and want to know more.

So, what makes visitors come back to visit your website? What can you do to keep your visitors past the first few seconds?

Be clear about your activity

When a visitor arrives on your site, is he able to clearly understand the nature of your website? Your visitors need to know very quickly if your website is relevant to their query. If they can not understand what you are doing, they will move quickly to a competitor’s site. Keep this in mind, if a visitor has landed on your website, it is very often for a very specific reason. He is looking for something that meets his needs or a solution to his problem. Your job is to help him find the information he needs as quickly and clearly as possible.

Know your target audience

Everything about your website, from its graphics chart, its color code, the size of characters to its content and the editorial tone used, must speak to your target market. If your website tries to reach everyone, you will end up not interested in anyone. Do not be afraid to really zoom in and be specific about the ideal customer you want to serve. In fact, the more specific you are, the better.

Keep your website simple

Your website can offer an out-of-the-ordinary user experience, or offer animations or awesome features from a technology perspective, but if it does not engage your visitors and keep them off the first few seconds, you lose them forever.

Boost your site

Everything in this world is going very fast. People are very busy and getting their attention is difficult. Your website should load quickly otherwise you run the risk of seeing your visitors go elsewhere. No one has the patience to wait more than 3s for a web page to load, especially if it is open on a mobile device. Make a technically clean website to make sure nothing is slowing it down. If your site is slow and you do not understand why? You can get help from a professional.

Look professional.

Make sure the ‘look & feel’ of your website can bring credit, that your business appears trustworthy and not spam. Why not a site made by yourself as long as you respect the basic design rules and have an eye for aesthetics. Make your choice and evaluate the opportunities between investing in a professional website (think about the advice you can get) and making one yourself.
The problem with a tinkered site is that it feels like miles. Ultimately, why should your potential customers invest in your products and services if your website says loudly ‘I do not want to invest in my own business? ‘.
Naturally, independent contractors often have a tight budget at startup. However, a professional website, good photographs and flawless writing are some of the key investments you should not be saving money for.

Hunt for spelling mistakes and grammatical errors.

Spelling mistakes and bad grammar send bad signals to your visitors. We are talking about trust here: if a potential customer has to spend money on your products and services, they need to be able to trust your business. Spelling errors and grammatical errors make your business seem less trustworthy.
Many studies show that potential buyers will tend not to use a company that presents content with obvious grammatical or spelling errors on their website. The argument is that they would not trust the company to provide quality service.

Fresh and up-to-date content

If the last article on your blog is a year old or older, if the latest news starts in 2012 then it’s time to dust off the content, hunt the cobwebs or your visitors will assume that your business is no longer very active. Make sure you keep your site up to date. Nobody wants to do business with a company that presents content that seems old and not brought up to date. Having recent content also tells search engines like Google that your website is still active.

Make it easy to use

Make sure that your website is easy to navigate and that your visitors can find the information they need quickly without having to analyze too many levels of information.
Use images and white space to provide an easy-to-read layout. Too much text will repel reading. Use text caps, titles, and subtitles to prioritize information by giving the possibility of a quick diagonal reading. Use the categories and hierarchy of your website to group the contents in a logical way. Make your visitors contact you easily.

Easy on the pub

If you have a blog that you want to profit from with advertising, be careful not to disturb the visitor with too much advertising display. This makes navigation on the site difficult. Ads that contain a lot of animation are particularly bad. Also, having too many ads on your site makes it slower to load. Monetizing your site is a good idea, but be attentive to the expectations of your visitors. Think about strategic locations for ads.

Clear call to action (CTA)

Do not assume that your visitors will automatically know what to do. You must tell them clearly. Want to subscribe to your newsletter? Tell them that so clearly with a call to action button. Think of an incentive to do so. Do you want to request a quote? Tell them where to go to fill out the form or display your telephone number clearly. You want that they organize a free consultation call? Provide the link to book a call with you.

A visitors engaged is a potential buyer

Caring commitment of visitors is one of the most important things for you, website owners. Engaged visitors will be more likely to buy your products, buy your services and sign up for your mailing lists. They will also remember your business and return more easily to learn more

How to properly manage your local SEO

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To have a good local SEO unfortunately it is not enough to want it. Indeed it can be extremely difficult to position yourself on competitive keywords, especially at the scale of a country or a big city. But with an effective local SEO strategy, you can claim to appear on the first page of Google for a user search corresponding to the area of expertise of your company.

Being known by Google

To be well seen by Google, it is essential to create a business listing via Google My Business. In this form, you can display the name of your company as well as a description, its opening hours, the address and phone number and a link to your website. You can also share photos that will appear during Google searches. This card can also receive customer reviews.

Note: This step is crucial, create this form does not exempt you from making you known elsewhere, especially on local and regional directories (Yellow Pages, Yelp, Tripadvisor etc …). pay attention to ensure that your information is consistent across platforms and update it regularly.

Encourage your customers to give their reviews

Stand out with consumer reviews

73% of consumers trust a local business if they have read positive reviews about it. What’s more, Google takes into account the rating of companies and favors those that are well-rated and whose reviews are numerous and positive to position them among the first results of research. More reviews will be numerous and praised on different platforms and the more you will shine in the eyes of your customers, but also Google.

What to do in case of a negative review?

Do not panic and feel free to answer, being courteous and professional, of course. Make a short and sincere response, provide useful information to resolve this dissatisfaction and if necessary invite the customer to contact you.

Responding, and even more, to suggest a solution will show that you are truly interested in your customers and will thus bring a more positive note to negative comments.

Promote local links

Work your network of ‘partners’

By providing your financial, material or human support to associations, local sports clubs or events in your geographical area, you can in exchange ask to show a link of your company via their website or on their social networks. Remember also to show on your site other companies ‘partners’ who, in exchange, publish a link to your site.

Let’s not forget that, external links pointing to your site can boost its ranking in Google search results in a remarkable way.

Think about local press

The local press, both in print and online, promote local events and often mentions their support. To talk about you, you can also contact them directly when you have a strong news. If the news seems relevant, they will not hesitate to write a content, give the link to your site and sometimes even to share on social networks.

Many tips exist to gain visibility on the Internet, locally or nationally or even internationally. In addition to the tips given above, you will, of course, think about SEO optimization of your site, to create accounts on social networks and to keep a blog. If You do not know how to do it or have no time for it, Don’t hesitate to call on a specialist to set up an SEO policy adapted to your company, it is the best solution to boost your Local SEO.

OK Google: What are the impacts on voice search and SEO

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While operating systems today have almost all their own assistant staff which allows owners of an electronic device to interact directly with their machine through vocal search, what are the impacts of voice search on the results provided by Google?
What impacts does voice search also have on other spheres of the web, especially on SEO work?

The increasing use of voice search

According to a 2014 survey published on the Google blog, 55% of teenagers and 41% of US adults already used voice search at least once a day.

Because the use of voice search is constantly changing in the United States and now in Europe since this study, especially among teenagers, more and more successful personal assistants have arrived on the market. The Google web giant and its Google Home smart speaker sold around the world is a great example of this.

This growing use of voice search becomes an important criterion to consider for website owners. Indeed, there is a real impact on the results provided by Google.

The results of voice searches very often differ from those generated by a manual search.

What changes the voice search has on the results?

The evolution of artificial intelligence, but also the uses of vocal search lead to changes in the results provided by Google. Voice search changes the results because vocally spoken queries are longer and more accurate. One of the consequences of formulating grammatically well-built sentences is the shift with a short manual search. Manual searches are characterized by the addition of keywords.

In addition, the voice search, thanks to the artificial intelligence, allows the requests to be realized without any misspelling, and with accents. But it can also generate some misunderstandings. Indeed, voice requests are not always totally absorbed by the machine.

What are the impacts of voice search on SEO?

Because speech search encourages users to communicate with their personal assistant almost as if in a real conversation, search engine queries become unique and push the trend towards decreasing keywords.

The end of the reign of the keyword, without its complete abandonment thus leaves a place for a content that is more and more in tune with the natural formulation of a question.

Questions and answers sites, often presented as FAQs (FAQs), where natural language is privileged can logically appear in the first results of the Google search engine after a voice search.

The zero positions or featured snippets are also preferred and placed in a very good position after a speech search, because of their response to a specific question.

The SEO optimization work must then aim for a zero position. It must also rely on the shaping of the request by rich and qualitative content. This content must indeed cover a whole semantic universe to be able to answer the precise questions of the users.

Keywords and SEO attracting as many customers to your site

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Keywords & SEO


Attracting As Many Customers To Your Site

 

The process of choosing the right keywords for SEO is essential. Your texts are constructed of words that should respond to your client’s search query. The science of information is structured around these words. And it’s also important to use them properly to optimize your SEO on Google.

Attention, when I say ‘keyword’, I’m not talking about what is indicated in your meta tag keywords and is no longer taken into account since the early 2000s. I want to talk about your main content, the one which is legible on your page. This is what will definitely marry your keywords & SEO.

Search engines browse and index your content by focusing on your keywords. They do not try to store, in a single database, the entire tens of billions of pages that make up today the web. Millions of smaller, industry-specific databases allow Google to find the information you want almost instantly.

Of course, if you want your page to be well positioned in the search results when looking for ‘luxury house to rent’, it would be wise to make sure that ‘luxury house for rent’ appears at the beginning of your document. To be more specific, it must be ensured that your keyword is sufficiently highlighted and that it is understood by the engine.

 

Your target keywords and SEO, centers of your web communication

 

As an internet user, our keywords determine our communication to the engine. They indicate our intention and Google gives us its results according to the queries we are looking for. The word order, accents, punctuation, and context allow the Google search engine to refine the results and classify them.

Google measures the importance of a keyword by using it on your page. It can then evaluate its relevance to a query. To optimize your SEO, make sure that the expression on which you want to position yourself is included in these 4 elements:

  1. Title of your page: <title> tag, visible at the top of your browser and linked in Google results
  2. Title of your content: title <h1> appearing by default at the beginning of your text
  3. First paragraph, or catching the reading of the rest of your page
  4. URL of your page: URL of your document (www.your-site.com/your keyword.html)

The more a searched keyword is specific, the fewer competing results will be displayed by the engine. This will make you look more easily in the first page results.

The word ‘house’ will bring much more results than ‘luxury house for rent’. Certainly, ‘house’ is much more sought after. But if you speak specifically of ‘luxury house for rent’ on this page, it is much more interesting to say it immediately and avoid an immense competition. And finally, is it not more coherent?

 

For the reader and your SEO, do not abuse your keywords

 

Since the birth of the web, the abuse of keywords to manipulate the results of the engines is present. This includes excessive keyword embedding in your titles, text, URLs, images, and links. Unfortunately, or fortunately, this tactic is only a carrier in the short term and will do more harm than good SEO to your site.

In the beginning, Google looked at the density of your keywords, without taking care of their context of use. Today, with the artificial intelligence of RankBrain, he understands your texts much better, but not as a true reader.

The best practice is to integrate your keywords strategically and naturally. If you want to optimize your SEO on the expression ‘ Calgary Zoo’, talk about its context: its location, the different types of animals, the species, family programs. If you simply quote your keyword ‘Best Zoo in Alberta’ on a page dealing with personal branding, your efforts to position yourself on the ‘Best Zoo in Alberta’ will be in vain.

The goal is not to be visible at the top of all keywords. On the other hand, think of optimizing your relevance on the topics sought by the readers that you want to attract on your page.

 

Where to place your keywords to optimize your SEO?

 

The use of your keywords is still part of Google’s algorithm. Effective techniques will help you create consistent, well-optimized pages for top engines. Here are different places to use your keywords to maximize your SEO:

  • Title tag: Try to use it as early as possible in your page title.
  • Title <h1>: Use your keyword or a very close phrase in your content title. Generally, I resume a summary of my title tag. This is consistent for the user and is not perceived as repetitive.
  • Content: Repeat your key phrase 2 or 3 times in the content of your page. Remember to repeat it in your first paragraph. If your content is long enough, do not hesitate to use synonyms.
  • Pictures: Take your word back into the file name of your first image and indicate it in its ALT tag. This tag (attribute) is the text displayed when the image does not appear and it is read orally to describe the image to the visually impaired. It’s also what Google understands about your image.
  • URL: This is the address of your page on the internet. Typically, we find your keyword in the name of your file (www.your-site / keyword.html).
  • Tag description: This one is no longer taken into account by Google for your SEO. But it encourages the click as it attracts the attention of the user and enhances your credibility compared to the research carried out. If the user understands your expression, he/she will be more likely to click and thus get into the results.

 

In general, avoid using your exact keyword in the anchor links that lead to other pages. This would dilute your SEO on Google. The engine will not know which page to display when one looks for a referenced word on a page and that it makes a link towards another page starting from the same keyword.

Do you want help to optimize the SEO of your website? Ask for a diagnosis and a quote without commitment.

4 Criteria to evaluate your SEO

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4 CRITERIA TO EVALUATE YOUR SEO

SEO is relatively unclear for may marketing professionals and an abstract marketing and customer acquisition lever. Indeed, it contains a part of ‘chance’ related to the goodwill of Google and other search engines to put forward your website or not. Fortunately, there are criteria that can show if you are going in the right direction in your SEO strategy. Discover 4 criteria to evaluate your SEO with Great Northern Marketing Calgary Local SEO.

SEO traffic is traffic coming from search engines

With traffic analysis solutions like Google Analytics, for example, it’s easy to determine traffic that comes directly from search engines like Google, Bing or Yahoo. This shows you which pages of your site are ranking higher or best positioned and possibly the keywords search volume for this page.

Organic traffic will increase with the improvement of your SEO and your positions on the search engines. If you see an upward trend on one or more pages, it’s because your efforts are paying off. By analyzing each page or section of your website, it will be possible to know if your blog attracts more traffic compared to the home page or the products pages. You can then optimize each landing page.

Positioning on search engines

Obviously, your positions on search engines can confirm or deny the SEO efforts you have put in place. It is necessary to create regular reports to correct or deepen your SEO strategy. This forbidding action is often neglected. In addition, these ranking reports are not necessarily obtained following the rules.

In order to obtain positions that make sense, it is essential to make use of SEO tools. Search engines take into account your profile, recently visited sites and other data to provide a ‘personalized SERP’. By using position tracking tools like semrush or ahrefs, you will get more accurate data, closer to reality.

Remember that positioning yourself on a single keyword is not a good strategy. You have to target several keywords and evaluate the visibility of your pages on the SERP compared to Adwords ads for example. By betting on several keywords, you bring more stability to your acquisition of traffic.

The engagement of the Internet users of your site

The engagement of the Internet users of a website makes it possible to understand their expectations and their way of navigating on your site. This criterion is difficult but essential to be taken into account in an SEO strategy. Here are some questions to ask yourself:

  • Which landing page the user got to reach the site? (The page where the user entered the site)
  • What is the bounce rate?
  • How long did the user stay on average?
  • How many pages does he visit?
  • Is the user a new visitor or a former visitor?

SEO does not stop with positioning on search engines. This expertise also involves thinking about navigation and the relevance of the traffic. The engagement of the end user during the navigation can make it possible to evaluate an SEO strategy.

Revenue or leads generated

Almost all websites have a business dimension to their goals. Generating profit by giving value is the name of the net game after all. In a hard currency or in qualified leads, the website must be at the service of your business and your sales.

By setting your goals on Google Analytics, it is possible to evaluate the revenue or leads generated via your website. SEO must provide qualified traffic through targeted queries and facilitate conversion through smooth navigation and engaging content.

As an SEO providers agency, we integrate the ‘Business’ dimension into our strategies in order to boost the return on investment in an SEO strategy. It is vital to evaluate a very large number of criteria to know the relevance of a strategy and make improvements. Consult with us!

Tips and tools to improve SEO in 2018

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In recent years, Google has made profound changes to its algorithms which has changed in a radical way SEO. However, it must be said that this is an essential technique to boost its presence on the web. Indeed, it is useless to have a website if it is not visible on the various search engines. How to improve your SEO for 2018? This is the main question that entrepreneurs have been trying to answer for some time. Here are the best SEO tips to follow.

#1. Firstly, respect the fundamentals

In order to succeed in your SEO strategy, you must first respect the fundamental principles that will allow you to get a better ranking.

First of all, it is necessary for you to focus on users at the expense of search engines. They are your customers and not Google.

This is easily understandable. There is no point in bringing traffic to your website if your visitors are not converted into customers.

In order to achieve this, it is important to offer quality content information so they can easily share with their loved ones.

Indeed, users are impatient and some are not loyal: they will not hesitate to go to your competitor if you can’t hold them. Worse, if your content is not attractive and that your visitors quickly leave the site, your site positioning will be degraded by Google in terms of the bounce rate of your page (25 tools to analyze your traffic).

#2. Do not position for a single keyword

It has been estimated that the average user’s queries consist of 4 words.

This comment is especially true with voice search. Users can directly search for something and get accurate answers without having to type anything. This trend also impacted the keywords since people learn complete sentences when conducting a search. This can be a huge opportunity for you to take advantage of its use. Rather than stand on a very competitive keyword, why not focus on queries referencing more complex and less competitive.

Check seo centro tool to know the volume of search phrases on Google and suggestions of related keywords:

#3 Be more localized

Consequently, the search engine places a lot of importance on geographical positioning and this trend is likely to continue.
Thanks to geolocation and cross-channel technologies, we will soon arrive more at a city level, but at a much more specific area! The consequences in terms of SEO can be very interesting. You will be able to create more research niches.
Tool to check its positioning in the results pages of Google: rank tracker from Moz
Tools to check the technical SEO level of your site:
https://metricspot.com/app/
https://auditor.raventools.com/
https://varvy.com/
http://seositecheckup.com/
https://website.grader.com/

#4 Go for the Link building!

For those who do not know much, link building is very popular with SEO specialists.
Indeed, it simply refers to the fact of creating links. Link building is the action of increasing the number of external links (backlinks) pointing to a web page that you wish to see an increase in the positioning of pages of search engines positioning. Whatever it is, the link building allows you to improve the positioning of a page according to the keywords on which the links were created.

In other words, if you really want to position your website among the best search results, you should probably consider creating links.
Your backlinks should appear as natural to the search engines. The more your backlinks will be relevant, trusted and diversified the better your page will be referenced. However, there are several ways to create a link: in a natural way (mention of a site, quote of a site, etc.) or the inscription on a website.

#5 Directories

Contrary to what one might then think, do not draw a definitive line on a directory registration. You just have to use it in a clever way, and not spam hundreds of directories, which would only penalize your own site. In this respect, three types of directories must be distinguished, all of which do not require the same approach: general directories, thematic directories, and local directories.
For registration in general directories, we recommend using Knowem which is a service that will register your institution on general directories and be putting a backlink on them. To find thematic and local directories we refer you to which lists these directories.

#6 Comments

The link building in comments of other sites generally obtains the objective of artificially obtaining backlinks in a logic of ‘optimization’ of the natural referencing. This practice is to be conducted with caution. Abuse of this practice is a practice considered black hat SEO and Google may penalize you.