SEO or search engine optimization affects the visibility of a website or a web page in search engine results pages.
The goal of a Search Engine Optimization consultant is to understand beforehand what makes a site more or less referenced. Of course, the criteria for rankings evolve very quickly and it is sometimes difficult to stay ahead when the competition is also on the lookout for the slightest change. The spiders who search the web forever more detailed information about the websites are more and more numerous and their requirements are more and more advanced.
A good SEO is therefore based on this understanding. Then comes the work strategy for improving the site as such, to match these very specific criteria. The idea is to update your site on several levels.
On Great Northern Marketing Digital Agency, we give you free dozens of practical tips like:
- Better understand Google’s algorithms!
- How to choose keywords for your company’s website?
- The tips and tricks to know about the Yoast SEO module!
Having a better position is gaining more customers!
Indeed, if the ranking is at the top of the search results pages,
So, your pages receive more traffic from search engines,
And all these visitors are more likely to become customers of your company.
In Digital Marketing, optimizing a website involves adapting its content and code to acquire new customers.
Increasing the number of backlinks (or inbound links) is another tactic going into the ranking of your pages.
Discover Our Articles On How to optimize your SEO
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