SEO  or search engine optimization affects the visibility of a website or a web page in search engine results pages.

The goal of a Search Engine Optimization consultant is to understand beforehand what makes a site more or less referenced. Of course, the criteria for rankings evolve very quickly and it is sometimes difficult to stay ahead when the competition is also on the lookout for the slightest change. The spiders who search the web forever more detailed information about the websites are more and more numerous and their requirements are more and more advanced.

A good SEO is therefore based on this understanding. Then comes the work strategy for improving the site as such, to match these very specific criteria. The idea is to update your site on several levels.

On Great Northern Marketing Digital Agency, we give you free dozens of practical tips like:

  • Better understand Google’s algorithms!
  • How to choose keywords for your company’s website?
  • The tips and tricks to know about the Yoast SEO module!

Having a better position is gaining more customers!

Indeed, if the ranking is at the top of the search results pages,
So, your pages receive more traffic from search engines,
And all these visitors are more likely to become customers of your company.
In Digital Marketing, optimizing a website involves adapting its content and code to acquire new customers.

Increasing the number of backlinks (or inbound links) is another tactic going into the ranking of your pages.

Discover Our Articles On How to optimize your SEO

Off page SEO: 5 tips to earn quality backlinks

Off-page SEO refers to certain techniques to improve the position of a website in the search engine results pages.

Many people associate Off-page SEO with the creation of backlinks, but it’s not only that.

A better explanation regarding the site’s position on obtaining backlinks:

Today, Off-page SEO is to promote the contents of your website in order to build trust with your audience. This trust is won, users will naturally refer to your content if they are of good quality. As a result, you naturally get backlinks

But before, let’s start from the beginning …

What is Search Engine Optimization?

Search engine optimization or SEO is one of the 6 channels of Digital Marketing.

Specifically, SEO is a set of techniques to optimize a website and its content for search engines.

The goal is to put your web pages back in search engine results pages like Google.

SEO is therefore vital for:

  • Gain visibility on search engines,
  • Attract qualified visitors,
  • But also give credibility to your content.

technical seo elements

Search engines use complex algorithms to:

  • Determine the pages to include in their index,
  • Then sort these pages in the search results.

Optimizing a website for search engines breaks down into 3 subdomains:

  • The ‘On page’ SEO,
  • The ‘Off page’ SEO,
  • And the ‘Technical’ SEO.

The ‘On-Page SEO’ or SEO on your pages

The ‘On-Page SEO’ groups the actions to take on each page of your website so that they are properly optimized for search engines.

Here are some examples of these actions:

  • Work on your titles and meta descriptions,
  • Structure your URLs carefully,
  • Insert internal links naturally,
  • Cut out your text in chapters with subtitles,
  • Optimize your images …

Find all these tips in this article: On page SEO: 11 techniques to boost your rankings.

Technical SEO

Technical SEO makes it easier for search engines to crawl and index your website.

Indeed, search engines run crawlers on websites to retrieve certain information in their index.

This information is then used to rank the different pages according to keywords typed by users.

By working on your technical SEO, you help search engines to better access, analyze, interpret and index your website.

The actions to be carried out, therefore, optimize the infrastructure of your website without taking into account its content or its promotion.

That’s why Digital Marketing experts talk about technical SEO.

Find here my checklist of the 15 points of control of Technical SEO.

Off page SEO or SEO outside your site

Finally, the Off-page SEO includes all activities to be conducted outside your website, that is to say on other sites than yours.

Concretely, you carry out actions of promotion of the contents on your Web site to obtain a maximum of the inbound links (or Backlinks).

The purpose of this article is to review all these promotional actions to work your ‘Off-page SEO’.

But first, discover the benefits of working your ‘Off-page SEO’.

Why work on your ‘Off-Page SEO’ is important?

Off page SEO 5 tips to earn quality backlinks

Search engines are always looking to return the best results for users.

To do this, they rely on complex and secret algorithms.

However, Digital Marketing experts have counted more than 200 factors in the Google ranking system.

Among these factors, several are used to measure the authority of your website or its popularity.

The popularity of your site is proportional to the number of references that your site has on other sites.

In fact, if another site refers to one of your contents, it means that they find it relevant to the point of wanting to refer to it. It acts as a ‘vote’ of trust.

In addition, all these links on other sites also provide visibility.

Indeed, a user visiting another site referring to one of your content can click on this link and visit your website.

That’s why the main activities around the ‘Off-Page SEO’ are to promote your website to give it visibility and gain confidence before collecting ‘votes’.

2 main advantages of ‘Off-page SEO’

By getting all these references on other sites, the traffic of your website will naturally increase:

  • More traffic from the search engines. Your rankings in the results pages go up as search engine algorithms take into account the number and quality of backlinks,
  • More traffic following the exposure of your links. Each link on a third-party site is likely to be clicked by users. You are de facto getting a small share of the traffic from all these sites. SEO experts refer to this acquisition of traffic as ‘Link Juice’.

Obviously, to conquer new customers, it is necessary that this ‘link juice’ generates qualified traffic.

So this is an aspect to take into account as soon as you work your ‘Off-page SEO’.

Create backlinks yourself

Off page SEO 5 tips to earn quality backlinks

We have seen that Google considers a link from another website to your site as a ‘vote’ of trust.

So why not ‘vote’ for yourself!

Over the years, webmasters have created their own backlinks by ‘inventing’ multiple ways to increase their number of inbound links.

Some of these methods are even doubtful. Digital Marketing experts call them ‘Black Hat SEO’.

Since the so-called Panda, Penguin and Hummingbird updates, Google’s algorithm identifies these non-natural incoming links.

Entrepreneurs who use these methods have their website penalized. And if you abuse, Google can even stop indexing your website!

And also totally shares my point of view on this subject.

The attribute ‘Follow’ or ‘no follow’

In order to give webmasters a way to connect to a website without passing the ‘link juice’, search engines have introduced the ‘no follow’ attribute for links.

This is an HTML attribute to add to a link like this:

<a href= rel=’nofollow’> Click here </a>

This no follow attribute tells search engines not to consider this link as a ‘vote of confidence’ for the referenced website.

Nofollow has been introduced to connect you to other sites from your own without going for a follower of the ‘Black Hat SEO’.

Tip’s advice: add the no-follow tag on all your external links in your pages that point to websites in which you do not fully trust. For example: on all links inserted by users in your comments. This is also useful for ad links.

What is a good backlink?

First of all, the creation of backlinks is not only a question of quantity, but it is also a question of quality.

Indeed, no matter how many inbound links point to your website, it’s more important where these backlinks come from.

Indeed, backlinks are not born equal.

A single link from a high authority site like has more weight than several backlinks on many sites of low authority.

Your goal with the ‘Off Page SEO’ is to get inbound links from websites with strong authority.

So how to get inbound links of good quality?

Google talks about ‘natural’ inbound links.

The ‘natural’ backlinks correspond exactly to what their qualifier implies.

The owner of a website appreciates the content on another website and naturally adds a link to his website.

Thus, to generate good quality backlinks, you need to create useful and relevant content that other users want to cite in their own content.

And since this is a ‘vote of confidence’, you must do everything first to make people trust you.

And so, here are the 5 winning techniques to succeed your ‘SEO Off Page’.

On the same topic 7 practical steps to increase your domain authority

5 tactics that work to create quality backlinks

Off page SEO 5 tips to earn quality backlinks

Since you are looking to generate qualified traffic, put yourself in the shoes of your personas (or target audience).

Indeed, if you know exactly which websites your audience connect regularly, you gain in efficiency and especially a lot of time.

The results are immediate:

  • More mentions for your company,
  • More ‘natural’ backlinks,
  • Greater trust of your target audience,
  • Diversified incoming links from many sites …

1. Being present where your customers are

Suppose you work for GNM Digital Agency.

Our target client is an entrepreneur seeking to gain visitors and turnover with his website.

Our target is therefore essentially composed of:

  • Entrepreneurs or business owners,
  • Marketing managers within companies.

These people regularly visit sites such as:

LinkedIn, Medium …

Twitter, Facebook …

Reddit, Quora …

Off page SEO 5 tips to earn quality backlinks

Joining communities and getting involved in conversations

By joining these communities and getting involved in the discussions, we put forward our comment directly to our target.

We also republish our articles on medium.

And also on Reddit.

This is not wild promotion. We seek to engage in a conversation and solve their problems. So you get to refer to your product or service in the ‘answers’. I even sometimes do not mention GNM.

Here is the principle to respect:

Always add value to the discussion. In the short term, you get inbound links of low value since your links on these platforms are in no-follow.

This has a direct impact on your SEO. But your direct traffic will increase since you address your target audience …

As you go along, you are seen as an expert in your field.

You win the trust of your audience. And in the end, some will refer to your content in their articles.

Comment intelligently on other content Another tactic is to insert comments on other blogs. I’m not talking about copy-pasting a standard text or inserting a link wildly in the comments.

I am talking about making useful, high value-added comments – that is, authentic, insightful and relevant …

Such comments expose your name to your target audience and this can only be beneficial for your Natural reference.

Tips advise: Watch who mentions your brand on the Internet with Google Alerts, mentions or even ahrefs. Then participate in the conversation with relevance.

2. Write guest articles

Off page SEO 5 tips to earn quality backlinks

Guest blogging is not a new technique of SEO.

Obviously, it’s not about publishing articles with dozens of links pointing to your site. Moreover, with such a high level of quality, your host should not agree to publish it.

Here are the main benefits of guest articles:

  • Strengthen your expertise and that of your business,
  • Increase the number of mentions of your brand,
  • Bring qualified traffic,
  • Acquire some backlinks …

3. Reach out bloggers to build strong relationships

Off page SEO 5 tips to earn quality backlinks

When I talk about contacting other bloggers, I do not mean emails that I receive every day asking me to add a link in one of my articles or to exchange links. This tactic is, in my opinion, closer to

spam than ‘awareness’. In fact, the mail goes directly to the trash.

Build a sustainable relationship.

Your goal is to build a lasting relationship with your contact.

This involves:

  • Monitor what is happening in your industry,
  • Contact other bloggers to initiate the relationship, and earn his trust!

This usually starts with helping the other person before asking for something in return.

Then, the acquisition of backlinks becomes more simple and natural. Indeed, it’s easier to ask someone for something you have previously helped. Of course, this approach to ‘Off Page SEO’

takes a lot of time, but the benefits are clear.

Giving to receive

Here is an example lived a few months ago.

I was reading an article on Digital Marketing. And I came across a broken link that pointed to an article that seemed interesting to read.

It was not even an external link, just a badly formatted internal link. So I decided to send a quick email to the owner of the site to warn him of the problem without even asking for anything in


Obviously, the owner of the site thanked me. Since, from time to time, he retweets some of my contents without I never asked him anything.

Tips advice: Not easy to have such a result every time. But put all the odds on your side, with really personalized emails, not just the first name.

Start by thanking the people who mentioned your content. Few of your competitors do it and you stand out immediately. And often, the relationship is maintained.

Here are 3 ideas for building lasting relationships through promotion:

  • Inform people about problems encountered on their website:
  • broken links,
  • spelling errors …

Thank people who have referred you to your content,

Ask relevant questions to the people you want to reach …

Especially ask for nothing until the initial relationship has been established. Apply the ‘Give to Receive’ principle that is most effective on getting your ‘Off Page SEO’ done!

4. Working your ‘local SEO’ is also part of the ‘Off Page SEO’

Off page SEO 5 tips to earn quality backlinks

If you receive your customers and prospects in your offices, local SEO is essential to attract new customers.

The reputation of this type of company is based on ‘word of mouth’. And in Digital Marketing, ‘word of mouth’ is materialized by the opinions we leave on the Internet.

Being well referenced on the sites of opinion:

Not only the satisfied customer’s deposit opinions taken into account by the algorithm of Google,

But especially, your potential customers will read them to check the seriousness of your service.

The local SEO is experiencing a significant craze, especially with the rise of smartphones.

Indeed, on a smartphone, most of the research we do has a local component.

In other words, the results are around us when we search on Google from our smartphone.

This seems logical since the next step is to either call the chosen candidate or visit him.

Tips advice: At a minimum, report your business on Google My Business, taking care to fill in all relevant information.

5. Social networks also help to some extent

Off page SEO 5 tips to earn quality backlinks

Promote your content on social networks is part of the ‘Off Page SEO’.

If you think about it, Marketing on social networks is also a form of backlinks creation.

On the other hand, most of the incoming links you get on social media platforms are ‘no-follow’.

But this does not mean that they have no value.

Social media endorsements are gaining ground because the ranking factors and the appropriate configuration of social network profiles can also boost SEO.

In itself, social networks are not essential for your position in the search engines.

However, it gives you a unique opportunity to connect with customers and potential visitors.

Once again, find out which platforms your audience connect to Twitter, Facebook, LinkedIn … and begin to engage in conversation with them.

Remember that social networks are 2-way channels. Everything is a matter of conversation.

A special mention for Google

it is very likely that since 2011, Google uses its own network as a criterion in its algorithm when content is shared and gets a number of ‘+1’.

Developing your audience on Google+, you naturally increase a large number of ‘+1’ and your SEO seems to be best.

Make sure to create a link with your Google plus page related to your website and share your content via this channel.

Another special mention for Pinterest

Pinterest is one of the few social platforms that do not report the ‘no-follow’ links.

So every time an Internet user ‘re-pin’ one of your pins, it’s a true backlink won.

Update September 2018: this is no longer the case. The links on the images went on no-follow.

However, Pinterest’s interest in acquiring traffic is not to be questioned.

So make sure you open a pro account on Pinterest and at least share your website’s content.

Know that content types that generate the most backlinks are lists, guides, and infographics (source isglobalweb),

then, the ultimate is to make design infographics from your content and relay them on Pinterest. Use canva for this.

The content publishers are also fond of beautiful graphics to enhance their content and also it’s many earned backlinks.

Take the time to build your target audience on Pinterest, this can only increase your backlinks.

Note: you can check your backlinks and those of your competitors with tools like OpenLinkProfiler or ahrefs…

‘Off Page SEO’ is useless without a good ‘On-Page SEO’

Off page SEO 5 tips to earn quality backlinks

‘Off Page SEO’ is the activity on which entrepreneurs spend the most time.

It’s quite logical given the number of places where you can promote your company’s website.

On one hand, if your ‘On-Page SEO’ is not square, all actions to win backlinks will not be used.

Suppose your website looks like the screenshot above.

Does this site inspire your confidence?


Will you create a link to this website?

Surely not.

All in it, this is an extreme example. But my personal point is this:

Nobody will create a link to a website that does not give confidence

In other words, if your site design dates from the 2000s, it’s probably time for a fresh facelift.

Similarly, if your website is littered with spelling or grammatical errors with outdated content information, you will never get a backlink on an authority site like

It does not matter how much effort you spend on it. It’s a lost in advance.

And if someone accidentally shares your content, users who come to see your site then leave immediately.

In addition, a good ‘On-Page SEO’ has a direct impact on your ‘Off Page SEO’.


Because by being well ranked in search results, more people are clicking on your content.

And if more people read your content, more people can potentially refer to it in their articles.

And if more people are referring to your articles, you get backlinks.

Tips advice: Give priority to ‘On-Page SEO’ before trying to work your ‘Off Page SEO’.

Conclusion on the 6 techniques of ‘Off Page SEO’ to boost your rankings

The ‘Off Page SEO’ is clearly extremely important, regardless of the business sector of your company.

However, it’s not just about building inbound links.

Of course, backlinks are still one of the most important criteria.

But they are only one of the 200 factors in Google’s algorithm.

Moreover, today, building links is no longer a silly and nasty process like ‘search a site, build a link, move to another site …’

The creation of quality backlinks consists in:

  • Promote your content,
  • Build trust,
  • Establish lasting relationships with other users.

This requires first and foremost excellent content, a smooth customer experience on your website and a well optimized ‘SEO On Page’.

Do this to win.

So what is your favorite tactic to create high-quality backlinks?

Why and How to Get Backlinks for Free?


In any SEO strategy, the acquisition of backlinks is an essential method. However, getting backlinks is a complex practice because, in order for it to be successful, every backlink must be relevant and judged as a quality backlink. Sometimes it is better to look after each one and get less because quantity is not always the priority.

As a business owner, you want a well-ranked website in Google’s search pages.

It is natural.

After all, having a well-ranked site is an effective way to conquer new customers.

I describe it in the following:

For your SEO, it is important to choose a good content management system (CMS). WordPress is recognized as performing in search engine optimization (SEO). It’s a good start. Then, even if there is no magic wand to improve the ranking of your site. You must both publish high-quality content and collect powerful backlinks.

Regarding your content quality, I have often discussed the importance of the quality of your content.

Today, I’m going to focus on how to get free backlinks, in addition to what I wrote about the ‘off Page’ SEO.

After defining what is a backlink, I will describe:

  • Why is it so important?
  • On which types of websites, you get links that point to the website of your business website?
  • How to get free backlinks?

Here’s all you need to know about backlinks

What is a backlink?

According to Wikipedia, a Backlink (also called an inbound link or incoming link) is a link from a website that points to your site.

Backlinks are crucial.

For search engines, this gives the popularity of your website.

Google views these links as positive ‘votes’ for your website.

It’s logic.

When the owner adds an external link in one of these web contents, it means that he finds the content in relation with the interesting and relevant link for his readers.

Specifically, interesting and relevant to the point of seeing his own readers of his website to read the content on the other site.

So, if a user appreciates your content to the point of referring to it on his own site, it is because he considers that what you have written is perfect.

Thus, getting backlinks amounts to accumulating votes in a popularity contest or limit of duration.

Having more backlinks that point to your company’s website, therefore, means more credibility and, therefore, a higher ranking in relevant searches.

However, unlike a democracy, not all backlinks are considered equal in the eyes of search engine robots.

Indeed, Google, Bing, Yahoo .. give more weight to backlinks from websites that are themselves popular.

Let’s take an example.

A Backlink from or the has a stronger weight for the credibility of your site than a backlink from your best friend’s blog.

In addition, search engines also use backlinks to understand the purpose of your website and therefore the type of your business.

Google assumes that when a link is pointing from one site to another, there is bound to be a relationship between the content of the two pages.

That’s why, in order for your backlinks to boost your SEO (instead of hurting you!), They must come from sites related to your business.

My advice: As an entrepreneur, try to get backlinks from known websites related to your industry.

Target Anchor Text

Target Anchor Text

The text of the link is called ‘anchor text’.

Ideally, it is recommended that any anchor text should include the keywords of the target page. So, Google understands the relationship between these words and your website.

It is, therefore, preferable to have an anchor text placed in a sentence.

Like ‘best pizza in the city’ or choose your favorite domain to double the power of your backlinks,
Than obscene like ‘see more’ or ‘find out here’.
This is why it is also recommended to always specify an anchor text than to directly paste the URL.

On which sites to get free backlinks?

Link building is the process of getting backlinks to your site.

To start your link building, make a list of websites that are potentially relevant.

To do this, search in Google for websites in your industry that appear at the top of page results.

At the risk of repeating myself, keep in mind, that if you develop solutions for health professionals, there is no point in getting a backlink from an e-commerce clothing site even if it is your cousin e-com store.

Google’s highly ranked sites that have strong authority.

Stay in your industry. Although, as I have already mentioned, getting a link from the site of one of your competitors is not a good idea.

Focus your energy on identifying quality sites that have a significant impact on your Google rankings.

The ultimate: Finding a way to get a free backlink from a university or government website. Indeed, search engines tend to trust more sites that end with:

  • .gov – governments,
  • .edu – universities,
  • or .org – non-profit organizations.

Google loves sites with recent content. That’s why it’s important to try adding new incoming links on a regular basis.

How to get free backlinks?

Why and How to Get Backlinks for Free

Once you have listed the relevant websites, it’s time to contact the people responsible for those sites, often called webmasters.

I have identified 3 different types of links to focus on.

Here they are in order, in my opinion, of their importance.

1. Natural Backlinks

As their name indicates, these links are obtained naturally and with little effort on your part.

In other words, a natural backlink is obtained without soliciting the website that chooses itself to connect to your website.

Natural inbound links have the strongest impact on promoting your site and therefore on growth opportunities for your business.

This usually happens because you have written high-quality content that others feel worth sharing with their users.

To improve your chances of getting natural backlinks:

  • Publish high-quality content by taking into account user intentions
  • And facilitate their sharing.
  • Try to think of the professional, interesting and reliable information you can write for your readers.

Then post it on your site and share it on social networks.

Make sure your website has easy-to-find share buttons.

The trick is to make it easy for others to share the content they like.

The more useful your content is, the more chances you have that other sites want to add a link so their users can read it too.

2. Earned Backlinks

Earned Backlinks come from sites that you contact directly to ask them to include links.

These links can come from popular blogs or other well-ranked websites in your industry.

There are 3 main ways to get earned links. All that is required is to speak directly with the webmaster of the site either by phone or by email.

Promote your existing content

Identify who exactly would like to read the content of your website. Then look for other websites and/or blogs that target the same audience.

Identify the webmaster of these websites and send them the link of your most relevant content.

Tell them why you think their readers will find your content interesting and ask them if they would be willing to link their content to yours.

Guest Blogging

Why and How to Get Backlinks for Free

The ‘guest blogging’ is for a site owner to invite ‘experts’ to contribute on his blog or site.

And nothing prevents you to encourage site owners to invite you as well.

For this, send an email to the webmaster of the target site.

Suggest that you write an article on their website. Make him understand that you appreciate his site!

A tip, write a short e-mail as much as possible, but specify:

  • Your area of expertise,
  • A sample of your writing,
  • Some topics that might interest his readers.

The webmaster will probably be happy to welcome you to his blog. Obviously, make sure that he agrees that your article includes a link to your own website.

If this approach interests you, discover all the other benefits of guest articles.


Another option is to invite bloggers to test your products or services. Always relying on your product offer:

  • an hour of gym class if you are the owner of a fitness center,
  • a sample of perfume if you work in a beauty shop,
  • a free haircut in your hair salon.

in Exchange, they will surely write a precise review of your company with a link to your site.

Finally, another great way to attract the attention of a blogger is to offer its readers a discount coupon to use for your products or services.

3 Backlinks that you create

Why and How to Get Backlinks for Free

You can also quickly and easily create links to your website without having to ask permission from a person.

these links that I call “self-created” have less influence on your ranking, however, they stimulate your site.

Here are 3 ways to create this type of backlinks

Get involved in forums and blogs

You can insert a multitude of links:

  • On forums,
  • By commenting on blog posts,
  • And finally by registering in online directories.

Always make sure to select sites that are relevant to your industry.

Warning: Some of these links may be considered ‘spam’ unless your comments are relevant and the links point to content on your relevant site.

This is necessary for these links to promote your website and bring you, new visitors. For example :

  • Comment on articles published in LinkedIn groups and share a link to a page on your website related to the topic covered in this group,
  • Create a table on Pinterest and share your articles on a Pinterest board whose power to generate backlinks is well established.

One tip: Restrict yourself to your area of expertise. Thus, these links will bring you quality traffic while increasing your credibility.

Register in the directories

You can also create backlinks by adding your website to online directories like yellow pages, yelp, Google My Business and more.

This type of backlink is especially useful if you are a business with a physical address that greets your customers.

Create internal links

Internal links connect the different pages of your site.

This is what Digital Marketing experts call the internal silo.

These are not strictly backlinks.

But as they help your readers and Google navigate through your company’s website, I found it useful to talk about it here.

This way, your readers stay on your site longer.

And so, this can potentially help to move up your ranking on the search pages.

For example, you can include a link:

From an article in your blog to the corresponding product page on your online store,
Or from your ‘About’ page to the ‘Team’ or ‘Contact Us’ page,
Or from the page describing a product or service to your FAQ page.
Include internal links to:

Encourage visitors to stay on your website,
Read additional information,
And finally, buy one of your products, contact you or subscribe to your newsletter.

Bonus! Find out who is linked to your website!

It’s an endless job.

But you probably want to know if your efforts are paying off.

To see the backlinks that your site has won for free, log in to your Google Search Console (ex-webmaster tools) and regularly check the ‘Link to your site’ section.

It’s as simple as that!

Why and How to Get Backlinks for Free

In this way, you monitor the results of your work and redirect your efforts accordingly.

Note: The Google Search Console is not really exhaustive about backlinks. The best way is to follow the trend.

There are many other tools to track your backlinks but if you’re new, the Google Search Console is more than enough.

In summary on how to get free backlinks

Working on backlinks is probably the best way to find new growth opportunities for your company’s website.

link building requires being methodical and rigorous.

But as it is surely one of the most important factors of Google’s algorithms, the result is quickly felt.

My last tip: Do things in the right order. Before you tackle getting Backlinks, make sure that your ‘on Page’ SEO is optimized.

Did you know that backlinks are really important for effective SEO? Do you invest a little of your time to get free backlinks?

7 steps to increase your domain authority


What is your domain authority?

The Domain Authority (DA) is an indicator that grades the quality of your company’s website. Specifically, the domain authority measures the quality of your SEO. As a result, the higher your domain authority is, the more visitors you attract to your website and, in the first place, conquer more new customers.

This is how we describe it:

Domain authority is developed by Moz. Other companies like SEMrush also have similar metrics. No link with Google. This is a modeling essay from Google’s algorithm that assigns a rating to any website. Since this rating is essentially based on the number and backlinks, working on it can not hurt your SEO.

So I’m going to define domain authority and then give you 7 practical tips to increase it. And most importantly, I hope to make you want to further follow your domain authority (DA). It’s a solid metric for how your website’s SEO is changing over time.

What is the domain authority (DA) of a website?

The Domain Authority (DA) of a website is a score between 0 and 100 that tries to predict how a website ranks on search engines.

7 steps to increase your domain authority

The closer your score is to 100, the better.

This DA note is based on a metric scale. In other words, the higher your score, the less difficult it is to progress.

On the other hand, the DA is a metric totally disconnected from the ranking metrics established by Google.

In fact, Moz is trying to simulate Google’s ranking algorithm based on known criteria.

But as Google’s algorithm is secret, with over 200 factors and constantly evolving, Moz was unable to have a precise estimate.

However, this approximation is good enough for SEO experts to use it and track the organic SEO progress of a website.

Moz works similar to Google, it retrieves data from the Web, put them in its index and calculates the domain authority.

But as it is not the same power of calculation as Google, Moz can do it only once a month.

Therefore, when you make changes to your company website, your DA does not change immediately.

Recommendations: Your DA rating is primarily used to evaluate your SEO progress and compare yourself with your competitors.

How is the domain authority calculated?

Moz indicates that the domain authority is calculated with a number of criteria which include:

  • The number of inbound links (Backlinks) pointing to your website,
  • The quality and relevance of these incoming links,
  • The quality of the content published on your website,
  • The popularity of your domain on social networks,
  • The quality of SEO (Organic SEO) of your website.

Where can I find out about the DA of my business website?

To find out your domain authority score, go to Moz’s Link Explorer tool, enter your domain name and check the results.

what is your daumain authority

Note: Open Site Explorer (OSE) index tool is no longer updated. Moz returns today on Link Explorer which has the same functions.
Basically, it’s a reinstatement for Open Site Explorer which was Moz’s tool for link discovery, competitive analysis, and link building.

What is the authority of a page?

The page authority (PA) is similar to the domain authority (DA). It is an indicator of the ability of a page to rank.

Instead of taking the entire domain into account, the page authority notes the performance of a particular page.

A website with many pages with strong authority also has a high domain authority (DA).
The page authority is based on three factors, namely:

  • Age and trust
  • Value received from links
  • Page last update and relevance

Age and trust

The pages that have been on the Internet for years with good results have already earned their right to position themselves well on the results pages. New pages, as well as new domains, must first prove their qualities before they can position themselves for competitive keywords. Give your page time and take good care of it: write good content and get quality backlinks.

Value received from links

Each link has authority, external links as well as internals bring some authority to the landing page and thus influence the authority of this page.

last page update

Search engines prefer pages that are frequently updated. Regularly review the contents of your most important pages and whenever possible, update them. Do not forget the relevance. It takes more than a high page authority for a page to rank well. Relevance for specific keywords is also crucial. The relevance is gained with the content of the page, which must include these keywords and internal links, as well as backlinks (or external links).

Why do you need to improve your domain authority (DA)?

In fact, any action taken to increase the authority of your domain will also improve your rankings on the search engines.

Now that you have mastered the notion of ‘domain authority’ and know how it is calculated, let’s look at how to improve your domain authority.

7 tips to improve your domain authority

How to increase your domain authority

As you will see, the same approach to improve your DA is the same for the 3 elements of SEO as I will describe.

1. Work on your ‘off page’ SEO

In fact, backlinks are the most important priority factor in Moz’s algorithm.

That’s by the way, what appears right to the right of your domain authority note on the Link Explorer screen.

7 steps to increase your domain authority

Moz talks about profile links which are the set of links that point to your site.

What is a strong link profile?

According to Moz, a good link profile has the following characteristics:

  • Inbound links from websites with strong authority,
  • Inbound links from websites dealing with the same subject,
  • And incoming links from many different websites,
  • No bad links.

How to improve your link profile?

In fact, improving your link profile is based on the ‘off Page” SEO techniques, one of the 3 subdomains of SEO.

So it’s all about getting quality backlinks by promoting your content.

To enhance your link profile and, among other things, improve your domain authority, you take 2 actions:

  • Eliminate bad links,
  • Get quality links.

Remove bad links

This process involves using a tool like Moz Explorer or SEMrush to find the toxic links.

Then contact the managers of the websites and ask them to remove the link or add the attribute ‘nofollow’ to undervalue the power of the link.

For site managers that do not respond, use the tool to disavow links in your Google Search Console in order to remove the negative impact of these links.

Get good links from other relevant websites

It is probably the most difficult task of SEO.

Any Digital Marketing expert will tell you that getting quality backlinks is a subject in its own right.

To give you an overview, there are mainly 2 ways to get good inbound links:

  • Publish quality content,
  • Ensure their promotion.

Publish quality content on your website

Posting quality content is the best way to get ‘natural’ backlinks.

The principle is as follows: if a user reads one of your articles and appreciates it, he will refer to it in his own content.

As a result, the first step is to publish content that your readers will like.

That is relevant, useful and easy content.

In practice, you must be very patient.

Indeed, it takes time to gain the trust of your readers so that some Internet users in your industry want to quote your content in theirs.

Promote your articles

The second way to get good backlinks is to contact other websites to let them know you exist.

In this way, you increase your chances of getting links pointing to your professional website.

2. Optimize your site’s ‘On page’ SEO

SEO on page Optimization

To improve your domain authority, you must also optimize the SEO of your pages.

‘On page’ SEO is about optimizing your page and its content.

Among the major points to optimize, here are the main ones:

  • Optimize your title and the meta description,
  • Cut out your content with subtitles,
  • Optimize the URLs structure,
  • Compress the weight and optimize your images for SEO,
  • Use keywords naturally in your content without stuffing,
  • Add internal links to your content,
  • Work on formatting your content for easy readability.

Note: Of course, your content must be updated regularly to prevent it from becoming obsolete.

3. Work on your technical SEO 

technical seo elements

Technical SEO is the third part of the process.

This concerns your website, that is, the container of your content.

In general, these rather technical actions are to be done only once.

On the other hand, if one of the aspects of the technical SEO is not correct, it has a strong impact on your domain authority and therefore on your rankings in the search result pages.

Among the 16 critical parameters of Technical SEO, the main ones are:

  • Setup your website on Google Search Console and Bing Webmaster tools,
  • Submit your XML sitemap to Google,
  • Test your robots.txt file on the Google Search Console to make sure Google and other search engines can crawl your website without problems,
  • Secure your website with an SSL certificate (https),
  • Add structured data to help search engines better understand your content …

4. Have a mobile-friendly website 

Not having a compatible website for small screens of a smartphone has a negative impact on your domain authority.

In addition, having a mobile-compatible website is no longer an option. It is mandatory.

Here are some reasons:

48% of searches in North America are done on mobile (source Google Research),
Many Internet users start their search on mobile and pursue it on a computer,
Mobile Compatibility is a Google Ranking factor
Google deploys its Mobile First Index that takes into account the content of your website on Mobile to rank your pages.

Recommendations: to avoid having 2 sites to manage (one for a computer, another for mobile), opt for a responsive design that adapts naturally and automatically to the size of the devise screen of your users.

Note: You can also make your pages compatible with Accelerated Mobile Pages (AMP).

My tip: To make sure your website is mobile-friendly, use Google’s free mobile tool.

The report in this tool provides all the recommendations for making your website mobile-friendly.

Have a mobile-friendly website

5. Optimize the loading time of your pages

One of the known factors of Google’s rankings is the page speed.

A website that loads slowly is penalized.

Speeding up your pages improves:

Not only your ranking in Google’s result pages and your domain authority,
But also the user experience which translates into more conversion: sales, prospects, registrations …
Solving the page speed problems of your website is not always easy.

Nevertheless, to save time on the technical aspects without using your developer, here are the actions to take to optimize the website of your company:

  • Delete unnecessary extensions,
  • Use the latest versions of your CMS (WordPress or other) and your extensions,
  • Ask your website hosting for a report on your server’s performance. If necessary, pay yourself a more powerful server.
  • Use a caching plugin, like W3 Total Cache,
  • Compress your images with an extension, like tiny jpg or png
  • Use YouTube or Vimeo to host your videos instead of running your own server …

6. Increase your social shares

Although officially, Google has repeatedly stated that social shares are not part of its Google algorithm, it seems that there is a correlation between pages well ranked on Google and the social commitments of these pages.

It’s normal. Popular pages in Google also tend to receive more Likes, shares, tweets …

To increase your domain authority, here are some actions to take:

  • Work on your profiles on LinkedIn and try to increase your connections,
  • Be active on social networks to promote your content to collect more Likes, tweets, + 1 on Google + …

Not to mention, add the social sharing buttons on all your pages to facilitate sharing for your visitors …

7. Have patience

Increasing your domain authority does not happen overnight.

It takes time for Moz bots to evaluate your website once the above changes are made. You must be patient.

In any case, working consistently on improving your rankings in Google also has a positive effect on your domain authority score. And vice versa!

Conclusion on how to improve your domain authority

To conclude, do not be too obsessed with your domain authority (DA).

For me, it’s just a number that measures the strength of your area compared to your competitors.

In addition, a low DA does not mean that your website is not ranked well on Google.

On the other hand, a strong authority means that you are on the right path without any guarantee of obtaining a better ranking on Google.

Whatever it is, please check regularly your Google Search Console and have a complete check-up on your website.

Nothing like Google to help you progress on Google! Now, what are you going to do with these techniques to get your domain authority (DA)?

Voice Search SEO: Search and Optimization Will Go Through Voice


Voice search SEO is already here! Many editors and bloggers will now consider voice searches and conversational exchanges via smartphones and voice assistants.

Voice search is already well established in our daily lives, especially through our smartphones, with the solutions offered by Apple, Microsoft, and Google to name a few. From now on, it will have to be integrated into the fundamentals of SEO.

Speech assistants are also in the game with Google Home which comes in several models, but also Homepod from Apple or Amazon and other manufacturers also offering their solutions. Research and conversational exchanges are at the door and in terms of SEO, it will change the approach of content more than the technique of SEO.

But above all, let’s define what is voice search SEO and take a look at the computer graphics proposed by lipsINDIA below.

What is voice search SEO?

Initially, SEO refers to search engine optimization, which aims to optimize the positioning of its content on search engines, and especially Google.

With voice SEO, linked directly to voice search, SEO experts will now have to consider voice search as a positioning and optimization factor. As voice search is increasingly used by online users via PCs, smartphones or voice-recognition tools such as Google Home, it will be necessary to optimize content in this sense.

Voice search SEO is thus based on spoken queries and no longer only entered on Google.

How to optimize SEO content for voice search?

SEO content optimization will have to consider the questions asked by users to their search queries. Basically, SEO from a technical point of view does not change, but the search engine optimizer should, however, consider that a user does not speak as he writes.

As a result, voice requests will generally be more structured and therefore longer. Thus, voice research will be mainly based on questions, of which there are some examples:

  • How to optimize my content for Google?
  • What are the fundamentals of SEO?
  • What is a meta description tag?

Queries entered by users on the Google search engine in comparison are usually linked to 2/3 words around a keyword, such as:

  • Optimize content
  • SEO fundamentals
  • Meta tag description

Queries entered on Google usually go to the basics when they do not require a refined search.

Should we review all our content for voice search SEO?

In my opinion, it will not be necessary to review all of its content but perhaps to provide more detailed answers to basic queries. Google is smart enough to understand the meaning of content and its title. It’s not a question mark that will lead Google to better reference your content.

However, if you provide a concrete answer to a query, Google will interpret that content as a relevant response. We must understand how Google interprets the content and work on the lexical fields of the words.

The content to be produced now can instead approach the principle question/answer but not systematically under penalty of (perhaps) lose relevance for the acquired audience. You have to know how to balance your content while thinking about voice search SEO.

What drives us in any case, are these suggestions proposed by Google when entering a request.

Here is the example of a query entered: what is Search optimization?

what is search optimization

And that’s what Google offers as other questions asked about the subject:

Voice Search SEO – is it a new challenge? – Infographics

we discover elements of the response to the voice search with the main existing applications related to voice search SEO. As well as figures that will directly impact search engine optimization.

55% of teens are using voice search and 40% of Americans adults are already using it (according to Google). The voice search SEO takes here all its meaning and it is a safe bet. This figure will increase considerably and spread to many countries quickly. (Image source from lipsindia)

voice search seo



Being able to answer sentences spoken by users of voice assistants will be the challenge for voice search SEO!
Among the multiple skills of SEO, voice search SEO will add to its many skills. Content optimization for search engines is taking a new turn now.


Rethinking SEO in 2018

, , , ,

How to rethink SEO in 2018

Digital practices are evolving at a high speed and SEO is not spared. This lever, which at the base was heavily influenced by tricks to more or less ‘deceive’ algorithms, must constantly reinvent itself in front of ever smarter search engines.

Organic visibility stat

The Organic visibility on Google is becoming more and more difficult to access. Beyond the major updates such as Panda, Penguin and Fred that challenged ‘bad’ content, SEO over-optimization, ‘bad’ link building and poor user experience, other regular updates of algorithms are design to improve the relevance of the results. However, it seems that Google now tends to systematically favor the general giants of e-commerce for the first places, including very specific markets.

At the same time, the space devoted to organic results is constantly being reduced in favor of other types of paid answers or internal to Google. Between the leading position 0 and the expansion of the space allocated to Adwords ads, as well as the knowledge graph and various services offered by Google from the results page (Google Flights, concert tickets, museum tickets …), natural results become secondary.

And this trend is not only seen on search engines but also on Facebook, with an even greater decrease in the reach of organic posts against the recommendations of friends and advertisements.

In such a context, the best strategy to adopt is to focus your efforts on what really interests your targets and not the indexing robots because it is this work that will allow you to be rated on them. Thus, SEO requires more and more transversal skills and rethinks in an integrated way within a comprehensive marketing strategy that will allow you to pull out your game plan on all the levers.

Mark the spirits: think ‘branding’

In a highly competitive market, it is ideal to reach your potential customers as early as possible in the buying process, that is to say even before they start their research on the internet. That they hear from you in a positive way to think of your brand when the need will be felt. With this in mind, branding is very important, even for companies that have not been interested in it so far. Determining your values, your competitive advantage, and your positioning, and conveying them through a differentiating message is now decisive. Even identifying a new niche in which you can thrive. The prescription is the best advertising a brand can receive and if your vision is right and challenges your targets to the point of inciting them to keep in mind or even talk about it will be easily declined on the various marketing levers, including the SEO.

For this purpose, it will be important to flatten your branding to make it remarkable. What could attributes make you stand out? With which targets could your offer be the most impactful? Whether it’s a product advantage, outstanding quality service, off-the-shelf communication or anything else that can create a brand attachment, tweaking your difference must be the basis of your strategy. And it is this detail that will be remembered.

Protect your brand-reputation

In the same vein, customer satisfaction must be sought and put forward. Because Google does not want to promote companies leaving behind traces of negative experiences. However, where big brands can still potentially have the benefit of the doubt in case of failure, the smallest companies are not allowed to make the mistake. And positive-minded customers are less likely to express themselves than those who are disappointed, nothing prevents you from encouraging them to also share their good impressions online. Your brand image capital will only get better.

Content Strategy: Quality rather than Quantity

Finally, the content still remains a cornerstone of SEO strategy. But not just any. The one that is valued by Google must, in the context of a fluid and enjoyable user experience, also provide a positive experience to the reader, without being written in order to optimize the site for keywords or phrases. As part of shopping sites, understanding the expectations of your customers, and the criteria for their purchases, you will know what information should be communicated and their hierarchy.

Regarding branded content, it must support your vision and your identity, while adopting an original and authentic angle of approach. Give free rein to your creativity so you do not just find yourself declining or even copying the good ideas of others.

Finally, concerning information content, so as not to multiply the topics that have already been widely debated by various competitors either directly or indirectly, the right strategy to adopt is based on the questions that your target audience ask and then fill in the gaps content available on the web by identifying those that have not yet been satisfactorily processed or that require more detailed responses.

In conclusion, the increasingly complex evolutions of SEO ultimately provoke strategic challenges on the part of brands that will ultimately stop the over-information and ultimately only keep the best.

writing an SEO article best practices and optimize it for Google


Writing an SEO article perfectly optimized is now essential to approach the top 3 positions of the search engine results. You will see that SEO is not just the keywords that do the job.  It is a unique set of rules to follow that we are going to present here:

Writing an SEO article for Google is certainly a good point, but optimizing it is something else. In order to help it rank well on Google, it is absolutely necessary to take the time to properly write your article and make every effort to make it perfectly optimized.

Perfect optimization of your content will allow you to appear in the first results of Google searches. In this article, we invite you to discover some rules and tips on writing an SEO article and thus optimize it for Google.

What is SEO?

SEO also is known as search engine optimization, it is a technique that will allow you to optimize your articles to make your page be positioned better in search engine results and more particularly Google. The top positions on Google being awarded are the Top 3.

What Is SEO

You should, however, know that SEO is not an exact science because it involves many factors. It is not always possible to gather them all together, but respecting the rules to put all the odds on one’s side is already more simple. A legitimate website for 10 years on a subject, cannot be overtaken overnight if it follows SEO rules to position its content.

By implementing an SEO strategy, this will allow you to gain visibility while ahead at the same time with some of your competitors (as far as possible). You will have more chances to increase traffic to your website and at the same time your sales if you have an e-commerce site.

To put in place a good SEO, it is necessary to follow Google’s guidelines, that is to say, the rules that will allow you to better optimize your content at the SEO level, the loading time of your web pages, as well as several points to apply at the level of your website structure.

We will focus on the rules for writing an SEO article that is relevant to our site.

Write an SEO article

Writing an SEO article means that you write your content following rules that will allow it to be positioned at best on search engines … especially Google.

The first rule to follow in SEO is to be natural in your content writing while seeking to offer the most relevant content possible to your audience.

None of the rules applied should alter the essence of your article if you respect them. There is no question of repeating a keyword 50 times, but knowing how to use its lexical field by addressing synonyms, words related to the main treated keyword. The goal is that Google can correctly interpret your content as being directly related to the word of your target main keyword.

You could write the definition of a word without notifying it and Google could then guess it (interpret it) because it is not a human but a smart bot that will know what you are talking about.

So writing an SEO article aims to offer the maximum of elements related to a word so that Google can correctly interpret it. In the end for a web editor, this is to be relevant and provide added value to the content.

Now let’s look at these different SEO rules to follow:

1. The use of keywords for a good SEO

Like many people, you have probably heard about keywords without actually knowing what it means or what it is for. You should know that optimizing your content starts with choosing your keywords, including finding the right ones.

Writing an SEO article already revolves around the main keyword or keyword phrase.

If you choose a keyword too ‘classic’, the latter may be too competitive, and you will have very little chance of being well referenced. For that, it will be more judicious to opt for keywords with a long tail which will allow you to be better (more easily) positioned. The long tail is a key phrase revolving around your main keyword.


  • Main keyword: Marketing
  • Key phrase (long tail): marketing strategy – marketing techniques – search marketing etc …

Be aware that some tools allow you to find the keywords to be naturally visible on Google. We can mention ‘Google Keyword Planners’ that will allow you to find these keywords for free.

Other tools are available, but they are generally paid. Once you’ve completed your long-tail keywords research, you can then start writing your article.

2. The title of your SEO article

The title of your article must contain a keyword and usually at the beginning according to the topic. This title should also be attractive and not too long because it is partly through it that your article will be read and/or shared. Numbers are often used in titles and it really works.

write your seo article title

For example, instead of saying ‘clothing trends’, write instead ‘3 outfits trends’.

The SEO title and the meta description that will be seen below, are the 2 elements to treat to increase your Click Through Rate (CTR) in order to gain traffic and raise your content to the nearest of the top 3 Google.

Writing an SEO article with an expressive title will increase your chances to be read, but be careful not to over-sell your article by putting a title too catchy! Find the right balance.

3. Writing the introduction of your SEO article

The introduction is often sloppy by the editor, but it has its importance. Indeed, this introduction will allow you to introduce once again your keyword for your SEO. Be aware that this keyword should appear preferably once in the first 100 words of your article.

Writing the introduction of your SEO article

Thus, the Google robot will be able to quickly find this keyword and index your content based on the keyword if all of your content is well optimized.

Humanly speaking, your content article introduction represents the first lines of reading through which you will have to capture your audience. It may, from time to time, be repeated as a meta description tag if it is relevant and not too long.

4. The number of words

As the years’ pass, it becomes more difficult to position oneself on competitive queries. Furthermore, it is also difficult to maintain the first position on Google if SEO articles are not sometimes reviewed and updated.

Today it is easier to position oneself on long articles than on short articles. Writing an SEO article, therefore, requires time if you want to position yourself effectively in the top position on Google. For the length, we will aim at an average 2000 words.

It’s a lot of words to get up to 2000! Yes, but it is better to take the lead where the field is still virgin or try to take the places of your competitors if they opted for short content. It does not mean that you will take their place overnight, but if you work to promote your posts on your social networks and if you do link building, it will pay off faster.

Think about the different angles of a subject to bring material to your content and do not think that you need to make an unnecessary filling.

5. Segment SEO content with H1, H2 … H6 tags

Writing an SEO article in one go will not make people want to read it, especially if it is close to or more than 1500/2000 words. To do so, you will need to cut it into sections (headings and subheadings) like this article and treat your content point by point.

The H1 tag is reserved for the SEO title of your article. It should be used only once within the content. WordPress theme normally interprets the SEO title as an H1 tag. It will, therefore, start with the H2 tags (or title 2 in the WordPress drop-down menu)

writing an seo article

Define a central frame and the different topics and subtopics that you will have to deal with. Each of these headings will be the subject of a title linked to an H2 tag. Use then H3 tag for the sub-headings. Beyond that, we can have H4 tags which would align points under the subheadings. H5 and H6 tags are rare.

Topics and sub-topics have the advantage of being able to slip in your keywords but especially to streamline the reading of your SEO article. Writing an optimized SEO article using the H tags to segment it, also allows you to drag photos within topics to illustrate the points addressed.

6. Internal links and outbound links

Whether it’s internal links or outbound links, they all matter when writing an SEO article. Internal links connect your articles to each other. The outgoing links allow them to bring additional information to your content.

writing an seo article with links

Internal links: These links will allow you to refer to other pages within your site. They allow for different links from your website, to do what is called an internal linking.

This will increase the SEO of all your pages. In addition, be aware that internal links are a great idea to encourage the bounce rate (by lowering it) and make the reader want to read other pages (articles) of your website. The lower your bounce rate, the more your audience will browse your articles, instead of going out directly after reading or browsing the article your reader has arrived at.

Outgoing links: They will redirect the reader to another website or page. This will allow the reader to discover more about the subject, and this will add additional value to your content. Google Search engines highly value outbound links.

Internal and external links are therefore of great importance so that you can easily improve your SEO.

7. Backlinks

We remain in relationship with backlinks, which unlike your outgoing link is a link from your website but shared from another site. For the site that shares it is, therefore, an outgoing link and for you, it is a backlink, a link that ensures a return to your site. In this case, it is you who benefit from the traffic generated from a website to yours.

Backlinks are highly sought after by website owners and bloggers. They significantly contribute to the popularity of a site and its positioning on search engines like Google. When it comes to SEO, SEO agencies or experts are usually used to work on a link building strategy to gain positions and authority.

Agencies and SEO experts usually have a portfolio of bloggers and important media. Some of them manage the link building part by buying links. They get sites with a higher DA to ensure a better positioning of the content or site in itself.

The backlink has a real importance to go up in google position rankings. To earn them, it is better to outreach for an influencer high authority blog site with an optimized SEO article that can sometimes accept to post it according to your content topic.

8. The images weight and alt tag

As a web editor, you often tend to overlook images, but know that they are very important for optimizing your article. Indeed, it is necessary to optimize your images so that they do not slow down your website.

This is one of the first things to do in order to meet the requirements of Google. It is an important ranking factor, especially for Mobile-friendly sites.  It is a priority if you want to have a site and pages that load quickly on mobile devices. Google appreciates sites that are fast and it will tend to favor them.

Finally, know that you can (must) add an alternative text or alt tag on your images, so you can place your keyword again by indirectly associating your images to your content and therefore your website. This is a good strategy because Google’s robot will be able to reference your image based on this alternative text. You should include in it the keyword that you are interested in.

Do not neglect to reduce the size of your images and filling the alt tag. There are plenty of plugins to help you do it. Find a software that can also help you do it manually. Start by looking for a small software that compresses images for the web, if you do not have Photoshop.

For the filling of the alt tag, look at the screen below. You will fill your alt tag when uploading your image to one (you can return to it if necessary) For the images within your article, click on the image and select the small pencil to edit the information.

writing an seo article


9. The meta-description

The meta-description is essential for your SEO. It is an integral part of your article writing, so do not make it a dilemma. This meta-description is a kind of a summary of your content article. Focus your strategy to attract the reader’s attention to want to read your content.

When a reader types a query on Google search and your content appears, he will read the meta description and click if it is relevant. This principle helps to increase your CTR (click through rate) or rate of clicks and participates in the SEO of your article. When your article appears as a result of a query and the user doesn’t click on your article, it lowers your CTR. If your CTR is low on one or more of your articles, you will have to rework your articles.

writing an seo article

It will notably be visible on the search engines and therefore on google results. Automatically, it will contain the first 140 characters of your article, but this is not the goal. You must write it in a strategic way and of course include, again, your keyword.


10. Measure and analyze your content with Google Analytics

Finally, consider installing Google Analytics to measure the results of your work and analyze all the information about your related content. The number of readings, the CTR, the origin of your audience etc …

writing an seo article
You will have a code to place on your website (within the theme) to activate it. It is essential to monitor the evolution of your traffic and your website as a whole.

Also consider other paid tools that will help you as SEMRush, Majestic SEO, Moz explorer etc …


11. Consider SEO voice search 

One of the strong trends considered in 2017 is voice search. It is probably one of the next challenges in SEO. The use of voice search is growing day by day. In a study commissioned by Google,  41% of adult Americans are using this feature. Also, the rise of more than half of teens is using this feature on a daily basis. Seeing this heavy trend, optimization for voice search will now be a major key for companies specializing in SEO.

It will be wise to quickly get up to date with all the voice assistants who arrive in homes, in addition to those who equip our mobile devices such as Google Assistant, Siri or Cortana.

voice search

You do not type a Google query on your computer or mobile as you speak. When speaking to a voice assistant, we build more explicit sentences such as: ‘How do you write an SEO article? Instead of ‘SEO Article’ usually typed on Google.

Writing an SEO article should not be done for the sole purpose of responding to a direct keyword. You should focus on answering one or more questions about a key topic. You do not need to put a question as an article title. The Google bots are now smart enough to detect content that meets a problem or a question.

Simply think about it when writing your article.  You will get better success when answering as best you can to one or more questions about a topic.

The conclusion on writing an SEO article

The process of writing an SEO article for Google may seem complicated at first glance. However, with practice, it will grow over the months and becomes almost a game for you. Learn these steps and follow the progress of your site.





Effective content strategy


The 5 pillars of an effective content strategy

What is a content strategy?

They say that Content is King and Content quality is Queen…You say nothing new under the Sun.

It is nevertheless your best ally for any web marketing plan! To get there, nothing is easier. Just put in place an effective content strategy, otherwise called brand content for the most hype of us. Yes, but what exactly is it? It’s about creating content that’s right for your target audience, highlighting your strengths, products, and services.

These content broadcast on the web are imperative in terms of SEO! You can position yourself on certain keywords or improve your long tail. The whole thing is to gain positions in SEO. It is also the best way to control your brand since it is you who speak by carefully choosing your elements. By distributing it in the right places you will be able to develop your image, boost your fame, demonstrate your expertise and gain legitimacy.

A little fuzzy? Do not panic, I suggest you follow a simple methodology with 5 essential pillars to create an effective content strategy!

Pillar 01: Challenges and positioning, the basics of your content strategy

Determine specific goals

This is the first key step in your content strategy! You cannot (should not) neglect it! To ask the right questions in advance is to know why you write. Identifying the right goals is the best way to initiate a good strategy! (By the way, it is also valid for any type of strategy).

I propose a list of objectives, which is obviously not exhaustive:

  • Develop your reputation
  • prospect;
  • loyalty;
  • Create services for your customers;
  • Increase sales ;
  • legitimize your positioning;
  • Improve your traffic from search engines;
  • Etc.

You can define one or more goals, and then prioritize them with a primary goal and secondary ones. The key issue of your strategy is to convert and sell!

Know who you are

Writing and talking about yourself provoke sometimes anxiety. We’ve often been told that we have nothing to say or say…! We all have something to tell!

Companies, brands, people, each entity has an experience, a history, assets. You just have to find the art and how to tell it well. And to talk about oneself, one must know oneself well. The idea is to define who we are, it’s positioning, what differentiates us from our competitors, which is our strength, our values, our mission.

To finish this step, it is obviously necessary to have a global vision of all the offers, products, and services that we sell.

Define your targets

The challenge of an effective brand content strategy is to know who is talking so that our content is read. The more you know about your audience, the more relevant you will be, the more you will interest your targets and the more your content will be read. Who do we target (general public, BtoB, …), what are their needs, their purchasing process, …? To go further and be closer to expectations, do not hesitate to think about your personas! (imaginary characters representing each of your targets).

Unique, tailor-made content and adapted to your targets can strengthen your brand image and add value to your business. It is also the best way to interest your customers and your prospects since you will stick close to their expectations.

Pillar 02: A precise editorial line as a guideline

Create an editorial line

Editorial line, an expression that can be scary! Still, if you followed the previous steps it should be child’s play. To put these few lines is to define a course, a guideline for your content taking into account your objectives, who you are and your targets.

The idea is that in one or two sentences, you recall the previous points: your positioning, the main mission of your product/ service/brand. It’s kinda your signature, brand content version!

This editorial line must always be present in mind because it will allow you to remain consistent during your various speaking engagements and differentiate yourself from your competitors. Then, you just have to pull the string by defining your tone, your style, the image you want to convey: a pedagogical or playful tone? Humor or rather institutional?

Define and segment topics

You must choose the key messages you want to share. This may be transparency, quality, a wide range, innovation, benefits, etc.

You now have to list all the topics that allow passing these messages. Gather them into categories to see if the package is well articulated and meets your original goals. Grouping your content is organizing information and facilitating its understanding with your target audience.

To help you create this segmentation of content and find complementary ideas, there are several solutions:

Conduct a keyword audit! Thanks to this semantic analysis carried out on your site and those of your competitors, you will be able to refine your topics;
Think imperatively about the structure of the site to make this content strategy a true ally of SEO;
Do a monitoring on social networks: look at what is said, how, etc. ;
Use this site which allows you to properly map your content and find unique topics to treat.
After these 3 sources of ideas, the hard part will be to segment your content so that it is easily understandable for your targets!

Pillar 03: Quality, varied and optimized content

Vary the types of content

Today there is a lot of possibilities to create content! Editorial, visual, video, you find what is best for your target. A small list of non-exhaustive ideas once again:

⊗ Articles, interviews;
⊗ White paper, webinar, ebook, polls;
⊗ Photos, charts, graphics, visual gifs;
⊗ Customer cases;
⊗ Contests

Above all, vary the formats so as not to bore your audience! But keep in mind your editorial line to stay consistent. You will also have to create a graphic chart for your visuals in order to be quickly recognized and remain consistent in your different speeches. If you do not master publishing software, do not panic! There are now practical online tools to realize your visuals. For this article, I realized, for example, the visuals with Canva.


Vary the types of contents, it is also adapting to the ways of consuming information today! The practices have evolved significantly, so we must create brand content that adapts to different contexts of the web ecosystem! Keep in mind that the smartphone is the first screen in our way of consuming the web today.

Optimize content

Writing for the web is also to ensure your content is well optimized. Whether your texts, your visuals, your videos, on your blog as on Youtube, Facebook or Pinterest, … Each type of content, streaming media requires optimization. However, be careful finding the right balance between the quality of your content and optimization.

The idea is to work on your keyword strategy to position your site on the desired queries, it is using the right keywords on networks to allow as many people as possible to discover content in line with their interests. You must rely on the keyword audit previously performed. This is the best way for you to meet the needs of Internet users!

Pillar 04: A web ecosystem to make a soundboard

Broadcast your content

The more your content is shared, the better will be your reputation and your visibility. Yes, but where? Your main tool must belong to you, so I would say that your website and/or blog is the cornerstone of your device!

Then you will push your content on different social media, you determine in advance which network to publish first according to your objectives, your targets and your content!

Facebook ;
Youtube ;

Warning! Each chosen social channel requires a different speaking tone. The same content can obviously be shared on several networks, but you must adapt it to each one, to each target. (a public tone for Facebook, a professional angle for Twitter and Linkedin, …). You will also need to adapt to the most relevant broadcast days and schedules that vary by network.

Challenging, in parallel or practical, do not hesitate to amplify the diffusion! Here are some ideas to go after:

Buying space ;
Blog guests;
Relations with influencers
Press releases ;


At this stage, you now know what to say, how to say it and where!

You still have to plan to gain peace of mind in your daily life. The principle is to speak regularly to stay in the minds of your customers, your prospects. But you should not fall too in speaking too regularly at the risk of boring your targets or even to address all your topics too quickly and lose your momentum.

Create an editorial schedule where you will spread your words by varying your topics. All you have to do is animate your presence. However, anticipation and planning do not mean lack of responsiveness! Keep in mind that you must be present on your various media to moderate and respond if necessary, as well as when it’s relevant, react to the news!

Pillar 05: KPIs to track your performance

Measure your actions

Test and learn, I’m sure you know this expression! This is one of the foundations of the digital world wide web. Seen as this one evolves quickly, just like its users, which was true yesterday, it is not anymore today. So, test! But most importantly, measure every time!

From the objectives that you have defined, choose relevant KPIs of the order of quantity (Number of views, shares, …) or qualitative (traffic sources, typology of the fans, …). Besides, do not forget to carry out a marking plan for your website, to allow you to place in the right places the markers which will then go back to your analytical tool.

By analyzing the successes or failures of your strategy, you will adapt to the needs of your audience to offer them a better user experience closer to their needs/desires. You will be aware of the content that works best on your site, those on Facebook, what time is better to publish, etc … A good way to refine your content strategy!

An effective content strategy in 5 points

5 pillars of an effective content strategynews

With these 5 pillars, you should now be able to create a quality content, designed for your target audience and optimized for search engines. And what better than a video to explain how this content methodology is important?

A strategy of contents thought in advance and adapted to the different channels is your best online marketing ally in the service of commitment and performance!

How to properly manage your local SEO

, ,

To have a good local SEO unfortunately it is not enough to want it. Indeed it can be extremely difficult to position yourself on competitive keywords, especially at the scale of a country or a big city. But with an effective local SEO strategy, you can claim to appear on the first page of Google for a user search corresponding to the area of expertise of your company.

Being known by Google

To be well seen by Google, it is essential to create a business listing via Google My Business. In this form, you can display the name of your company as well as a description, its opening hours, the address and phone number and a link to your website. You can also share photos that will appear during Google searches. This card can also receive customer reviews.

Note: This step is crucial, create this form does not exempt you from making you known elsewhere, especially on local and regional directories (Yellow Pages, Yelp, Tripadvisor etc …). pay attention to ensure that your information is consistent across platforms and update it regularly.

Encourage your customers to give their reviews

Stand out with consumer reviews

73% of consumers trust a local business if they have read positive reviews about it. What’s more, Google takes into account the rating of companies and favors those that are well-rated and whose reviews are numerous and positive to position them among the first results of research. More reviews will be numerous and praised on different platforms and the more you will shine in the eyes of your customers, but also Google.

What to do in case of a negative review?

Do not panic and feel free to answer, being courteous and professional, of course. Make a short and sincere response, provide useful information to resolve this dissatisfaction and if necessary invite the customer to contact you.

Responding, and even more, to suggest a solution will show that you are truly interested in your customers and will thus bring a more positive note to negative comments.

Promote local links

Work your network of ‘partners’

By providing your financial, material or human support to associations, local sports clubs or events in your geographical area, you can in exchange ask to show a link of your company via their website or on their social networks. Remember also to show on your site other companies ‘partners’ who, in exchange, publish a link to your site.

Let’s not forget that, external links pointing to your site can boost its ranking in Google search results in a remarkable way.

Think about local press

The local press, both in print and online, promote local events and often mentions their support. To talk about you, you can also contact them directly when you have a strong news. If the news seems relevant, they will not hesitate to write a content, give the link to your site and sometimes even to share on social networks.

Many tips exist to gain visibility on the Internet, locally or nationally or even internationally. In addition to the tips given above, you will, of course, think about SEO optimization of your site, to create accounts on social networks and to keep a blog. If You do not know how to do it or have no time for it, Don’t hesitate to call on a specialist to set up an SEO policy adapted to your company, it is the best solution to boost your Local SEO.

Landing page optimization tips

, , ,

9 tips to optimize your landing pages

Implementing a digital marketing strategy is a significant investment for your business. Despite the variety of channels you use, research has shown that 98% of visitors will not complete a transaction on your site. But, it is possible to remedy this problem.

A landing page by target

In a web-marketing strategy, looking for ways to gain traffic is a priority, converting this traffic to real prospects is even more important. Landing pages are made for this: it is the marketing tool that will convert this visitor traffic into customers and prospects. Having a home page landing page is a common mistake.

A homepage is a general, informative page where the visitor is likely to browse or search for more information. A landing page is a page with a persuasive action on the web on a specific target and relative to a specific offer. The landing page aims to convince this target to perform a specific action: registration, contact form, etc …

The content of your landing page must be coherent with your action of acquisition. For example, if your landing page is the landing page at an AdWords ad, the visitor must find on your landing page arguments that support and demonstrate the title you had on your AdWords ad.

The design of a landing page should not be taken lightly. You must take into account many parameters to convert a maximum of visitors into prospects. With a neat and professional landing, know that you can increase your conversion rate (CR) by up to 300%. The strategies you will need to put in place are based on digital marketing techniques. Here are the essentials to optimize your landing pages.

Identify the purpose of the landing page

This step is fundamental because it guides your strategy. To determine the reasons for your landing page, first, identify the type of conversion you want to achieve. Is it to encourage users to buy your product? Is your jump page a tool to increase your e-reputation? Once you have clarified the final goal of your landing page, you will now be able to define your target audience and adapt the content according to the ‘personas’ frame of reference.

Optimize your call-to-action

Your landing page should have a call to action. Think of a goal, a single message, an action. Your basic message and call to action MUST be visible above the waterline. The call to action can be repeated throughout the page.

Are you an e-commerce site? Are you considering launching a new product? There are surefire ways to increase the conversion rate of your landing page with Call-to-Action (CTA). Highlight your offers for visitors to pass the act of purchase. In this case, you can opt for expressions such as ‘limited offers’, ‘flash sale’, ‘add to cart’ … to inform users that this is a one-time offer. To better choose the strategy, take the time to observe the behaviors of your targets. For example, it is possible to vary the location of CTAs.

If the purpose of your landing page is filling a form, you will need to minimize the number of mandatory fields to be completed by visitors. If you need a lot of data, try running A / B tests with varying amounts of input fields to know the acceptable dropout rate for the additional information captured. Note that a ‘social share’ button in a choice form, greatly increases the conversion rate.

Take care of the design of your web page

The landing page should reflect your company’s image. Make sure that the design is consistent with the Visual identity of your brand. You should also standardize the formatting of your landing page and of your site. This tip is very important so that your potential customers do not get lost. Also be careful about the choice of typography. It is best to put a simple forward, but nice font to see. In order to increase your conversions by up to 86%, it is also possible to insert video or pictures on your landing page.

Choose a catchy title

Studies have shown that 80% of Internet users interested in the title of articles, only 2 users out of 10 decide to stay longer than 5 minutes on a page. Choosing a catchy and relevant title is, therefore, essential to attract your potential readers to continue visiting the site. There are no general rules to create a captivating title. Strategies have however been proven on the web and helped to increase the CRO. The use of adverbs such as ‘how’ and ‘why’ is most often affected, because it allows responding to your readers.

Opt for a responsive design

Do you want to reach more prospects? The responsive design must be integrated into your digital marketing strategy. You must create a landing page that is suitable for all media. With the evolution of technology, mobiles and tablets are everywhere. In Canada, they are more used to connect to the internet, because more than half of users are opting for these terminals. To ensure the success of the responsive design, you must make your web page more ergonomic regardless of the tool used. The choice of the display format is essential to achieve this goal. It is also important that your web designer uses programs to allow users to quickly access the landing page.

Share consumer reviews

A satisfied customer can greatly increase your brand reputation to the general public. Prospects who do not yet know your products and/or services will be attracted to your brand by relying on the testimonials of your customers. There is nothing better than offering a way for consumers who have already tested your products and/or services to share their reviews on your landing page. With this information, you will easily optimize your landing page. Don’t be tempted to create false testimonials. By inducing Internet users to make a mistake, you will hurt your reputation.

Make the visit to your landing page more attractive

Your landing page captures the attention of visitors? This is already great news, but there is still work to be done. Internet users need to spend as much time as possible. You must, therefore, multiply your efforts to surprise your visitors. Do you know that videos always attract users’ attention? It is possible to gain a conversion rate of more than 75% through a video. For hosting this multimedia file, you can, for example, use Youtube or Vimeo. The ‘chat’ is also an interesting solution to encourage interaction with potential customers.

Track your conversion rate

It’s always a good idea to have concrete data to know where your landing page conversion rate is. Is your strategy effective? What are the points to improve? With Google Analytics, you’ll have reliable statistics on the number of monthly conversions and the conversion rate. This tool can also count the exact number of sales, downloads … With these data, you will be able to react in time.

There is no strict rule to follow to increase your conversion rate. These tips will help you make your landing page as effective as possible. Take the time to study each point and improve your strategy.

Keywords and SEO attracting as many customers to your site

, ,

Keywords & SEO

Attracting As Many Customers To Your Site


The process of choosing the right keywords for SEO is essential. Your texts are constructed of words that should respond to your client’s search query. The science of information is structured around these words. And it’s also important to use them properly to optimize your SEO on Google.

Attention, when I say ‘keyword’, I’m not talking about what is indicated in your meta tag keywords and is no longer taken into account since the early 2000s. I want to talk about your main content, the one which is legible on your page. This is what will definitely marry your keywords & SEO.

Search engines browse and index your content by focusing on your keywords. They do not try to store, in a single database, the entire tens of billions of pages that make up today the web. Millions of smaller, industry-specific databases allow Google to find the information you want almost instantly.

Of course, if you want your page to be well positioned in the search results when looking for ‘luxury house to rent’, it would be wise to make sure that ‘luxury house for rent’ appears at the beginning of your document. To be more specific, it must be ensured that your keyword is sufficiently highlighted and that it is understood by the engine.


Your target keywords and SEO, centers of your web communication


As an internet user, our keywords determine our communication to the engine. They indicate our intention and Google gives us its results according to the queries we are looking for. The word order, accents, punctuation, and context allow the Google search engine to refine the results and classify them.

Google measures the importance of a keyword by using it on your page. It can then evaluate its relevance to a query. To optimize your SEO, make sure that the expression on which you want to position yourself is included in these 4 elements:

  1. Title of your page: <title> tag, visible at the top of your browser and linked in Google results
  2. Title of your content: title <h1> appearing by default at the beginning of your text
  3. First paragraph, or catching the reading of the rest of your page
  4. URL of your page: URL of your document ( keyword.html)

The more a searched keyword is specific, the fewer competing results will be displayed by the engine. This will make you look more easily in the first page results.

The word ‘house’ will bring much more results than ‘luxury house for rent’. Certainly, ‘house’ is much more sought after. But if you speak specifically of ‘luxury house for rent’ on this page, it is much more interesting to say it immediately and avoid an immense competition. And finally, is it not more coherent?


For the reader and your SEO, do not abuse your keywords


Since the birth of the web, the abuse of keywords to manipulate the results of the engines is present. This includes excessive keyword embedding in your titles, text, URLs, images, and links. Unfortunately, or fortunately, this tactic is only a carrier in the short term and will do more harm than good SEO to your site.

In the beginning, Google looked at the density of your keywords, without taking care of their context of use. Today, with the artificial intelligence of RankBrain, he understands your texts much better, but not as a true reader.

The best practice is to integrate your keywords strategically and naturally. If you want to optimize your SEO on the expression ‘ Calgary Zoo’, talk about its context: its location, the different types of animals, the species, family programs. If you simply quote your keyword ‘Best Zoo in Alberta’ on a page dealing with personal branding, your efforts to position yourself on the ‘Best Zoo in Alberta’ will be in vain.

The goal is not to be visible at the top of all keywords. On the other hand, think of optimizing your relevance on the topics sought by the readers that you want to attract on your page.


Where to place your keywords to optimize your SEO?


The use of your keywords is still part of Google’s algorithm. Effective techniques will help you create consistent, well-optimized pages for top engines. Here are different places to use your keywords to maximize your SEO:

  • Title tag: Try to use it as early as possible in your page title.
  • Title <h1>: Use your keyword or a very close phrase in your content title. Generally, I resume a summary of my title tag. This is consistent for the user and is not perceived as repetitive.
  • Content: Repeat your key phrase 2 or 3 times in the content of your page. Remember to repeat it in your first paragraph. If your content is long enough, do not hesitate to use synonyms.
  • Pictures: Take your word back into the file name of your first image and indicate it in its ALT tag. This tag (attribute) is the text displayed when the image does not appear and it is read orally to describe the image to the visually impaired. It’s also what Google understands about your image.
  • URL: This is the address of your page on the internet. Typically, we find your keyword in the name of your file (www.your-site / keyword.html).
  • Tag description: This one is no longer taken into account by Google for your SEO. But it encourages the click as it attracts the attention of the user and enhances your credibility compared to the research carried out. If the user understands your expression, he/she will be more likely to click and thus get into the results.


In general, avoid using your exact keyword in the anchor links that lead to other pages. This would dilute your SEO on Google. The engine will not know which page to display when one looks for a referenced word on a page and that it makes a link towards another page starting from the same keyword.

Do you want help to optimize the SEO of your website? Ask for a diagnosis and a quote without commitment.