SEO or (Search Engine Optimization) is a discipline that brings together several activities that all have a common goal: to improve a website to appeal to both users and major search engines online.

The idea is to push your site up the rankings of search engines. Of course without ‘cheating’ using methods that defeat the recommendations of search engines like Google.

While these solutions may work in the short term, search engines are getting smarter and find them quickly. The impact on your site may be more negative than positive in the end.

Hence the advantage of using so-called ‘ethical’ methods approved in the SEO sector.

This usually results in an improvement of the position of the website in question in Google, which gives it greater visibility, an increase in the number of visitors and therefore more potential customers for the company.

Improving a company’s visibility on the internet usually results in higher sales and better business performance.

Articles describing step-by-step search engine optimization activities will be published regularly in this section.

You will be able to do your own SEO optimization of your website. You will understand better the impact of this work on the perception of search engines for your company’s website.

Visit us regularly and contribute to the success of your company by improving its visibility on the internet.








Off page SEO: 5 tips to earn quality backlinks

Off-page SEO refers to certain techniques to improve the position of a website in the search engine results pages.

Many people associate Off-page SEO with the creation of backlinks, but it’s not only that.

A better explanation regarding the site’s position on obtaining backlinks:

Today, Off-page SEO is to promote the contents of your website in order to build trust with your audience. This trust is won, users will naturally refer to your content if they are of good quality. As a result, you naturally get backlinks

But before, let’s start from the beginning …

What is Search Engine Optimization?

Search engine optimization or SEO is one of the 6 channels of Digital Marketing.

Specifically, SEO is a set of techniques to optimize a website and its content for search engines.

The goal is to put your web pages back in search engine results pages like Google.

SEO is therefore vital for:

  • Gain visibility on search engines,
  • Attract qualified visitors,
  • But also give credibility to your content.

technical seo elements

Search engines use complex algorithms to:

  • Determine the pages to include in their index,
  • Then sort these pages in the search results.

Optimizing a website for search engines breaks down into 3 subdomains:

  • The ‘On page’ SEO,
  • The ‘Off page’ SEO,
  • And the ‘Technical’ SEO.

The ‘On-Page SEO’ or SEO on your pages

The ‘On-Page SEO’ groups the actions to take on each page of your website so that they are properly optimized for search engines.

Here are some examples of these actions:

  • Work on your titles and meta descriptions,
  • Structure your URLs carefully,
  • Insert internal links naturally,
  • Cut out your text in chapters with subtitles,
  • Optimize your images …

Find all these tips in this article: On page SEO: 11 techniques to boost your rankings.

Technical SEO

Technical SEO makes it easier for search engines to crawl and index your website.

Indeed, search engines run crawlers on websites to retrieve certain information in their index.

This information is then used to rank the different pages according to keywords typed by users.

By working on your technical SEO, you help search engines to better access, analyze, interpret and index your website.

The actions to be carried out, therefore, optimize the infrastructure of your website without taking into account its content or its promotion.

That’s why Digital Marketing experts talk about technical SEO.

Find here my checklist of the 15 points of control of Technical SEO.

Off page SEO or SEO outside your site

Finally, the Off-page SEO includes all activities to be conducted outside your website, that is to say on other sites than yours.

Concretely, you carry out actions of promotion of the contents on your Web site to obtain a maximum of the inbound links (or Backlinks).

The purpose of this article is to review all these promotional actions to work your ‘Off-page SEO’.

But first, discover the benefits of working your ‘Off-page SEO’.

Why work on your ‘Off-Page SEO’ is important?

Off page SEO 5 tips to earn quality backlinks

Search engines are always looking to return the best results for users.

To do this, they rely on complex and secret algorithms.

However, Digital Marketing experts have counted more than 200 factors in the Google ranking system.

Among these factors, several are used to measure the authority of your website or its popularity.

The popularity of your site is proportional to the number of references that your site has on other sites.

In fact, if another site refers to one of your contents, it means that they find it relevant to the point of wanting to refer to it. It acts as a ‘vote’ of trust.

In addition, all these links on other sites also provide visibility.

Indeed, a user visiting another site referring to one of your content can click on this link and visit your website.

That’s why the main activities around the ‘Off-Page SEO’ are to promote your website to give it visibility and gain confidence before collecting ‘votes’.

2 main advantages of ‘Off-page SEO’

By getting all these references on other sites, the traffic of your website will naturally increase:

  • More traffic from the search engines. Your rankings in the results pages go up as search engine algorithms take into account the number and quality of backlinks,
  • More traffic following the exposure of your links. Each link on a third-party site is likely to be clicked by users. You are de facto getting a small share of the traffic from all these sites. SEO experts refer to this acquisition of traffic as ‘Link Juice’.

Obviously, to conquer new customers, it is necessary that this ‘link juice’ generates qualified traffic.

So this is an aspect to take into account as soon as you work your ‘Off-page SEO’.

Create backlinks yourself

Off page SEO 5 tips to earn quality backlinks

We have seen that Google considers a link from another website to your site as a ‘vote’ of trust.

So why not ‘vote’ for yourself!

Over the years, webmasters have created their own backlinks by ‘inventing’ multiple ways to increase their number of inbound links.

Some of these methods are even doubtful. Digital Marketing experts call them ‘Black Hat SEO’.

Since the so-called Panda, Penguin and Hummingbird updates, Google’s algorithm identifies these non-natural incoming links.

Entrepreneurs who use these methods have their website penalized. And if you abuse, Google can even stop indexing your website!

And also totally shares my point of view on this subject.

The attribute ‘Follow’ or ‘no follow’

In order to give webmasters a way to connect to a website without passing the ‘link juice’, search engines have introduced the ‘no follow’ attribute for links.

This is an HTML attribute to add to a link like this:

<a href= rel=’nofollow’> Click here </a>

This no follow attribute tells search engines not to consider this link as a ‘vote of confidence’ for the referenced website.

Nofollow has been introduced to connect you to other sites from your own without going for a follower of the ‘Black Hat SEO’.

Tip’s advice: add the no-follow tag on all your external links in your pages that point to websites in which you do not fully trust. For example: on all links inserted by users in your comments. This is also useful for ad links.

What is a good backlink?

First of all, the creation of backlinks is not only a question of quantity, but it is also a question of quality.

Indeed, no matter how many inbound links point to your website, it’s more important where these backlinks come from.

Indeed, backlinks are not born equal.

A single link from a high authority site like has more weight than several backlinks on many sites of low authority.

Your goal with the ‘Off Page SEO’ is to get inbound links from websites with strong authority.

So how to get inbound links of good quality?

Google talks about ‘natural’ inbound links.

The ‘natural’ backlinks correspond exactly to what their qualifier implies.

The owner of a website appreciates the content on another website and naturally adds a link to his website.

Thus, to generate good quality backlinks, you need to create useful and relevant content that other users want to cite in their own content.

And since this is a ‘vote of confidence’, you must do everything first to make people trust you.

And so, here are the 5 winning techniques to succeed your ‘SEO Off Page’.

On the same topic 7 practical steps to increase your domain authority

5 tactics that work to create quality backlinks

Off page SEO 5 tips to earn quality backlinks

Since you are looking to generate qualified traffic, put yourself in the shoes of your personas (or target audience).

Indeed, if you know exactly which websites your audience connect regularly, you gain in efficiency and especially a lot of time.

The results are immediate:

  • More mentions for your company,
  • More ‘natural’ backlinks,
  • Greater trust of your target audience,
  • Diversified incoming links from many sites …

1. Being present where your customers are

Suppose you work for GNM Digital Agency.

Our target client is an entrepreneur seeking to gain visitors and turnover with his website.

Our target is therefore essentially composed of:

  • Entrepreneurs or business owners,
  • Marketing managers within companies.

These people regularly visit sites such as:

LinkedIn, Medium …

Twitter, Facebook …

Reddit, Quora …

Off page SEO 5 tips to earn quality backlinks

Joining communities and getting involved in conversations

By joining these communities and getting involved in the discussions, we put forward our comment directly to our target.

We also republish our articles on medium.

And also on Reddit.

This is not wild promotion. We seek to engage in a conversation and solve their problems. So you get to refer to your product or service in the ‘answers’. I even sometimes do not mention GNM.

Here is the principle to respect:

Always add value to the discussion. In the short term, you get inbound links of low value since your links on these platforms are in no-follow.

This has a direct impact on your SEO. But your direct traffic will increase since you address your target audience …

As you go along, you are seen as an expert in your field.

You win the trust of your audience. And in the end, some will refer to your content in their articles.

Comment intelligently on other content Another tactic is to insert comments on other blogs. I’m not talking about copy-pasting a standard text or inserting a link wildly in the comments.

I am talking about making useful, high value-added comments – that is, authentic, insightful and relevant …

Such comments expose your name to your target audience and this can only be beneficial for your Natural reference.

Tips advise: Watch who mentions your brand on the Internet with Google Alerts, mentions or even ahrefs. Then participate in the conversation with relevance.

2. Write guest articles

Off page SEO 5 tips to earn quality backlinks

Guest blogging is not a new technique of SEO.

Obviously, it’s not about publishing articles with dozens of links pointing to your site. Moreover, with such a high level of quality, your host should not agree to publish it.

Here are the main benefits of guest articles:

  • Strengthen your expertise and that of your business,
  • Increase the number of mentions of your brand,
  • Bring qualified traffic,
  • Acquire some backlinks …

3. Reach out bloggers to build strong relationships

Off page SEO 5 tips to earn quality backlinks

When I talk about contacting other bloggers, I do not mean emails that I receive every day asking me to add a link in one of my articles or to exchange links. This tactic is, in my opinion, closer to

spam than ‘awareness’. In fact, the mail goes directly to the trash.

Build a sustainable relationship.

Your goal is to build a lasting relationship with your contact.

This involves:

  • Monitor what is happening in your industry,
  • Contact other bloggers to initiate the relationship, and earn his trust!

This usually starts with helping the other person before asking for something in return.

Then, the acquisition of backlinks becomes more simple and natural. Indeed, it’s easier to ask someone for something you have previously helped. Of course, this approach to ‘Off Page SEO’

takes a lot of time, but the benefits are clear.

Giving to receive

Here is an example lived a few months ago.

I was reading an article on Digital Marketing. And I came across a broken link that pointed to an article that seemed interesting to read.

It was not even an external link, just a badly formatted internal link. So I decided to send a quick email to the owner of the site to warn him of the problem without even asking for anything in


Obviously, the owner of the site thanked me. Since, from time to time, he retweets some of my contents without I never asked him anything.

Tips advice: Not easy to have such a result every time. But put all the odds on your side, with really personalized emails, not just the first name.

Start by thanking the people who mentioned your content. Few of your competitors do it and you stand out immediately. And often, the relationship is maintained.

Here are 3 ideas for building lasting relationships through promotion:

  • Inform people about problems encountered on their website:
  • broken links,
  • spelling errors …

Thank people who have referred you to your content,

Ask relevant questions to the people you want to reach …

Especially ask for nothing until the initial relationship has been established. Apply the ‘Give to Receive’ principle that is most effective on getting your ‘Off Page SEO’ done!

4. Working your ‘local SEO’ is also part of the ‘Off Page SEO’

Off page SEO 5 tips to earn quality backlinks

If you receive your customers and prospects in your offices, local SEO is essential to attract new customers.

The reputation of this type of company is based on ‘word of mouth’. And in Digital Marketing, ‘word of mouth’ is materialized by the opinions we leave on the Internet.

Being well referenced on the sites of opinion:

Not only the satisfied customer’s deposit opinions taken into account by the algorithm of Google,

But especially, your potential customers will read them to check the seriousness of your service.

The local SEO is experiencing a significant craze, especially with the rise of smartphones.

Indeed, on a smartphone, most of the research we do has a local component.

In other words, the results are around us when we search on Google from our smartphone.

This seems logical since the next step is to either call the chosen candidate or visit him.

Tips advice: At a minimum, report your business on Google My Business, taking care to fill in all relevant information.

5. Social networks also help to some extent

Off page SEO 5 tips to earn quality backlinks

Promote your content on social networks is part of the ‘Off Page SEO’.

If you think about it, Marketing on social networks is also a form of backlinks creation.

On the other hand, most of the incoming links you get on social media platforms are ‘no-follow’.

But this does not mean that they have no value.

Social media endorsements are gaining ground because the ranking factors and the appropriate configuration of social network profiles can also boost SEO.

In itself, social networks are not essential for your position in the search engines.

However, it gives you a unique opportunity to connect with customers and potential visitors.

Once again, find out which platforms your audience connect to Twitter, Facebook, LinkedIn … and begin to engage in conversation with them.

Remember that social networks are 2-way channels. Everything is a matter of conversation.

A special mention for Google

it is very likely that since 2011, Google uses its own network as a criterion in its algorithm when content is shared and gets a number of ‘+1’.

Developing your audience on Google+, you naturally increase a large number of ‘+1’ and your SEO seems to be best.

Make sure to create a link with your Google plus page related to your website and share your content via this channel.

Another special mention for Pinterest

Pinterest is one of the few social platforms that do not report the ‘no-follow’ links.

So every time an Internet user ‘re-pin’ one of your pins, it’s a true backlink won.

Update September 2018: this is no longer the case. The links on the images went on no-follow.

However, Pinterest’s interest in acquiring traffic is not to be questioned.

So make sure you open a pro account on Pinterest and at least share your website’s content.

Know that content types that generate the most backlinks are lists, guides, and infographics (source isglobalweb),

then, the ultimate is to make design infographics from your content and relay them on Pinterest. Use canva for this.

The content publishers are also fond of beautiful graphics to enhance their content and also it’s many earned backlinks.

Take the time to build your target audience on Pinterest, this can only increase your backlinks.

Note: you can check your backlinks and those of your competitors with tools like OpenLinkProfiler or ahrefs…

‘Off Page SEO’ is useless without a good ‘On-Page SEO’

Off page SEO 5 tips to earn quality backlinks

‘Off Page SEO’ is the activity on which entrepreneurs spend the most time.

It’s quite logical given the number of places where you can promote your company’s website.

On one hand, if your ‘On-Page SEO’ is not square, all actions to win backlinks will not be used.

Suppose your website looks like the screenshot above.

Does this site inspire your confidence?


Will you create a link to this website?

Surely not.

All in it, this is an extreme example. But my personal point is this:

Nobody will create a link to a website that does not give confidence

In other words, if your site design dates from the 2000s, it’s probably time for a fresh facelift.

Similarly, if your website is littered with spelling or grammatical errors with outdated content information, you will never get a backlink on an authority site like

It does not matter how much effort you spend on it. It’s a lost in advance.

And if someone accidentally shares your content, users who come to see your site then leave immediately.

In addition, a good ‘On-Page SEO’ has a direct impact on your ‘Off Page SEO’.


Because by being well ranked in search results, more people are clicking on your content.

And if more people read your content, more people can potentially refer to it in their articles.

And if more people are referring to your articles, you get backlinks.

Tips advice: Give priority to ‘On-Page SEO’ before trying to work your ‘Off Page SEO’.

Conclusion on the 6 techniques of ‘Off Page SEO’ to boost your rankings

The ‘Off Page SEO’ is clearly extremely important, regardless of the business sector of your company.

However, it’s not just about building inbound links.

Of course, backlinks are still one of the most important criteria.

But they are only one of the 200 factors in Google’s algorithm.

Moreover, today, building links is no longer a silly and nasty process like ‘search a site, build a link, move to another site …’

The creation of quality backlinks consists in:

  • Promote your content,
  • Build trust,
  • Establish lasting relationships with other users.

This requires first and foremost excellent content, a smooth customer experience on your website and a well optimized ‘SEO On Page’.

Do this to win.

So what is your favorite tactic to create high-quality backlinks?

Why and How to Get Backlinks for Free?


In any SEO strategy, the acquisition of backlinks is an essential method. However, getting backlinks is a complex practice because, in order for it to be successful, every backlink must be relevant and judged as a quality backlink. Sometimes it is better to look after each one and get less because quantity is not always the priority.

As a business owner, you want a well-ranked website in Google’s search pages.

It is natural.

After all, having a well-ranked site is an effective way to conquer new customers.

I describe it in the following:

For your SEO, it is important to choose a good content management system (CMS). WordPress is recognized as performing in search engine optimization (SEO). It’s a good start. Then, even if there is no magic wand to improve the ranking of your site. You must both publish high-quality content and collect powerful backlinks.

Regarding your content quality, I have often discussed the importance of the quality of your content.

Today, I’m going to focus on how to get free backlinks, in addition to what I wrote about the ‘off Page’ SEO.

After defining what is a backlink, I will describe:

  • Why is it so important?
  • On which types of websites, you get links that point to the website of your business website?
  • How to get free backlinks?

Here’s all you need to know about backlinks

What is a backlink?

According to Wikipedia, a Backlink (also called an inbound link or incoming link) is a link from a website that points to your site.

Backlinks are crucial.

For search engines, this gives the popularity of your website.

Google views these links as positive ‘votes’ for your website.

It’s logic.

When the owner adds an external link in one of these web contents, it means that he finds the content in relation with the interesting and relevant link for his readers.

Specifically, interesting and relevant to the point of seeing his own readers of his website to read the content on the other site.

So, if a user appreciates your content to the point of referring to it on his own site, it is because he considers that what you have written is perfect.

Thus, getting backlinks amounts to accumulating votes in a popularity contest or limit of duration.

Having more backlinks that point to your company’s website, therefore, means more credibility and, therefore, a higher ranking in relevant searches.

However, unlike a democracy, not all backlinks are considered equal in the eyes of search engine robots.

Indeed, Google, Bing, Yahoo .. give more weight to backlinks from websites that are themselves popular.

Let’s take an example.

A Backlink from or the has a stronger weight for the credibility of your site than a backlink from your best friend’s blog.

In addition, search engines also use backlinks to understand the purpose of your website and therefore the type of your business.

Google assumes that when a link is pointing from one site to another, there is bound to be a relationship between the content of the two pages.

That’s why, in order for your backlinks to boost your SEO (instead of hurting you!), They must come from sites related to your business.

My advice: As an entrepreneur, try to get backlinks from known websites related to your industry.

Target Anchor Text

Target Anchor Text

The text of the link is called ‘anchor text’.

Ideally, it is recommended that any anchor text should include the keywords of the target page. So, Google understands the relationship between these words and your website.

It is, therefore, preferable to have an anchor text placed in a sentence.

Like ‘best pizza in the city’ or choose your favorite domain to double the power of your backlinks,
Than obscene like ‘see more’ or ‘find out here’.
This is why it is also recommended to always specify an anchor text than to directly paste the URL.

On which sites to get free backlinks?

Link building is the process of getting backlinks to your site.

To start your link building, make a list of websites that are potentially relevant.

To do this, search in Google for websites in your industry that appear at the top of page results.

At the risk of repeating myself, keep in mind, that if you develop solutions for health professionals, there is no point in getting a backlink from an e-commerce clothing site even if it is your cousin e-com store.

Google’s highly ranked sites that have strong authority.

Stay in your industry. Although, as I have already mentioned, getting a link from the site of one of your competitors is not a good idea.

Focus your energy on identifying quality sites that have a significant impact on your Google rankings.

The ultimate: Finding a way to get a free backlink from a university or government website. Indeed, search engines tend to trust more sites that end with:

  • .gov – governments,
  • .edu – universities,
  • or .org – non-profit organizations.

Google loves sites with recent content. That’s why it’s important to try adding new incoming links on a regular basis.

How to get free backlinks?

Why and How to Get Backlinks for Free

Once you have listed the relevant websites, it’s time to contact the people responsible for those sites, often called webmasters.

I have identified 3 different types of links to focus on.

Here they are in order, in my opinion, of their importance.

1. Natural Backlinks

As their name indicates, these links are obtained naturally and with little effort on your part.

In other words, a natural backlink is obtained without soliciting the website that chooses itself to connect to your website.

Natural inbound links have the strongest impact on promoting your site and therefore on growth opportunities for your business.

This usually happens because you have written high-quality content that others feel worth sharing with their users.

To improve your chances of getting natural backlinks:

  • Publish high-quality content by taking into account user intentions
  • And facilitate their sharing.
  • Try to think of the professional, interesting and reliable information you can write for your readers.

Then post it on your site and share it on social networks.

Make sure your website has easy-to-find share buttons.

The trick is to make it easy for others to share the content they like.

The more useful your content is, the more chances you have that other sites want to add a link so their users can read it too.

2. Earned Backlinks

Earned Backlinks come from sites that you contact directly to ask them to include links.

These links can come from popular blogs or other well-ranked websites in your industry.

There are 3 main ways to get earned links. All that is required is to speak directly with the webmaster of the site either by phone or by email.

Promote your existing content

Identify who exactly would like to read the content of your website. Then look for other websites and/or blogs that target the same audience.

Identify the webmaster of these websites and send them the link of your most relevant content.

Tell them why you think their readers will find your content interesting and ask them if they would be willing to link their content to yours.

Guest Blogging

Why and How to Get Backlinks for Free

The ‘guest blogging’ is for a site owner to invite ‘experts’ to contribute on his blog or site.

And nothing prevents you to encourage site owners to invite you as well.

For this, send an email to the webmaster of the target site.

Suggest that you write an article on their website. Make him understand that you appreciate his site!

A tip, write a short e-mail as much as possible, but specify:

  • Your area of expertise,
  • A sample of your writing,
  • Some topics that might interest his readers.

The webmaster will probably be happy to welcome you to his blog. Obviously, make sure that he agrees that your article includes a link to your own website.

If this approach interests you, discover all the other benefits of guest articles.


Another option is to invite bloggers to test your products or services. Always relying on your product offer:

  • an hour of gym class if you are the owner of a fitness center,
  • a sample of perfume if you work in a beauty shop,
  • a free haircut in your hair salon.

in Exchange, they will surely write a precise review of your company with a link to your site.

Finally, another great way to attract the attention of a blogger is to offer its readers a discount coupon to use for your products or services.

3 Backlinks that you create

Why and How to Get Backlinks for Free

You can also quickly and easily create links to your website without having to ask permission from a person.

these links that I call “self-created” have less influence on your ranking, however, they stimulate your site.

Here are 3 ways to create this type of backlinks

Get involved in forums and blogs

You can insert a multitude of links:

  • On forums,
  • By commenting on blog posts,
  • And finally by registering in online directories.

Always make sure to select sites that are relevant to your industry.

Warning: Some of these links may be considered ‘spam’ unless your comments are relevant and the links point to content on your relevant site.

This is necessary for these links to promote your website and bring you, new visitors. For example :

  • Comment on articles published in LinkedIn groups and share a link to a page on your website related to the topic covered in this group,
  • Create a table on Pinterest and share your articles on a Pinterest board whose power to generate backlinks is well established.

One tip: Restrict yourself to your area of expertise. Thus, these links will bring you quality traffic while increasing your credibility.

Register in the directories

You can also create backlinks by adding your website to online directories like yellow pages, yelp, Google My Business and more.

This type of backlink is especially useful if you are a business with a physical address that greets your customers.

Create internal links

Internal links connect the different pages of your site.

This is what Digital Marketing experts call the internal silo.

These are not strictly backlinks.

But as they help your readers and Google navigate through your company’s website, I found it useful to talk about it here.

This way, your readers stay on your site longer.

And so, this can potentially help to move up your ranking on the search pages.

For example, you can include a link:

From an article in your blog to the corresponding product page on your online store,
Or from your ‘About’ page to the ‘Team’ or ‘Contact Us’ page,
Or from the page describing a product or service to your FAQ page.
Include internal links to:

Encourage visitors to stay on your website,
Read additional information,
And finally, buy one of your products, contact you or subscribe to your newsletter.

Bonus! Find out who is linked to your website!

It’s an endless job.

But you probably want to know if your efforts are paying off.

To see the backlinks that your site has won for free, log in to your Google Search Console (ex-webmaster tools) and regularly check the ‘Link to your site’ section.

It’s as simple as that!

Why and How to Get Backlinks for Free

In this way, you monitor the results of your work and redirect your efforts accordingly.

Note: The Google Search Console is not really exhaustive about backlinks. The best way is to follow the trend.

There are many other tools to track your backlinks but if you’re new, the Google Search Console is more than enough.

In summary on how to get free backlinks

Working on backlinks is probably the best way to find new growth opportunities for your company’s website.

link building requires being methodical and rigorous.

But as it is surely one of the most important factors of Google’s algorithms, the result is quickly felt.

My last tip: Do things in the right order. Before you tackle getting Backlinks, make sure that your ‘on Page’ SEO is optimized.

Did you know that backlinks are really important for effective SEO? Do you invest a little of your time to get free backlinks?

7 steps to increase your domain authority


What is your domain authority?

The Domain Authority (DA) is an indicator that grades the quality of your company’s website. Specifically, the domain authority measures the quality of your SEO. As a result, the higher your domain authority is, the more visitors you attract to your website and, in the first place, conquer more new customers.

This is how we describe it:

Domain authority is developed by Moz. Other companies like SEMrush also have similar metrics. No link with Google. This is a modeling essay from Google’s algorithm that assigns a rating to any website. Since this rating is essentially based on the number and backlinks, working on it can not hurt your SEO.

So I’m going to define domain authority and then give you 7 practical tips to increase it. And most importantly, I hope to make you want to further follow your domain authority (DA). It’s a solid metric for how your website’s SEO is changing over time.

What is the domain authority (DA) of a website?

The Domain Authority (DA) of a website is a score between 0 and 100 that tries to predict how a website ranks on search engines.

7 steps to increase your domain authority

The closer your score is to 100, the better.

This DA note is based on a metric scale. In other words, the higher your score, the less difficult it is to progress.

On the other hand, the DA is a metric totally disconnected from the ranking metrics established by Google.

In fact, Moz is trying to simulate Google’s ranking algorithm based on known criteria.

But as Google’s algorithm is secret, with over 200 factors and constantly evolving, Moz was unable to have a precise estimate.

However, this approximation is good enough for SEO experts to use it and track the organic SEO progress of a website.

Moz works similar to Google, it retrieves data from the Web, put them in its index and calculates the domain authority.

But as it is not the same power of calculation as Google, Moz can do it only once a month.

Therefore, when you make changes to your company website, your DA does not change immediately.

Recommendations: Your DA rating is primarily used to evaluate your SEO progress and compare yourself with your competitors.

How is the domain authority calculated?

Moz indicates that the domain authority is calculated with a number of criteria which include:

  • The number of inbound links (Backlinks) pointing to your website,
  • The quality and relevance of these incoming links,
  • The quality of the content published on your website,
  • The popularity of your domain on social networks,
  • The quality of SEO (Organic SEO) of your website.

Where can I find out about the DA of my business website?

To find out your domain authority score, go to Moz’s Link Explorer tool, enter your domain name and check the results.

what is your daumain authority

Note: Open Site Explorer (OSE) index tool is no longer updated. Moz returns today on Link Explorer which has the same functions.
Basically, it’s a reinstatement for Open Site Explorer which was Moz’s tool for link discovery, competitive analysis, and link building.

What is the authority of a page?

The page authority (PA) is similar to the domain authority (DA). It is an indicator of the ability of a page to rank.

Instead of taking the entire domain into account, the page authority notes the performance of a particular page.

A website with many pages with strong authority also has a high domain authority (DA).
The page authority is based on three factors, namely:

  • Age and trust
  • Value received from links
  • Page last update and relevance

Age and trust

The pages that have been on the Internet for years with good results have already earned their right to position themselves well on the results pages. New pages, as well as new domains, must first prove their qualities before they can position themselves for competitive keywords. Give your page time and take good care of it: write good content and get quality backlinks.

Value received from links

Each link has authority, external links as well as internals bring some authority to the landing page and thus influence the authority of this page.

last page update

Search engines prefer pages that are frequently updated. Regularly review the contents of your most important pages and whenever possible, update them. Do not forget the relevance. It takes more than a high page authority for a page to rank well. Relevance for specific keywords is also crucial. The relevance is gained with the content of the page, which must include these keywords and internal links, as well as backlinks (or external links).

Why do you need to improve your domain authority (DA)?

In fact, any action taken to increase the authority of your domain will also improve your rankings on the search engines.

Now that you have mastered the notion of ‘domain authority’ and know how it is calculated, let’s look at how to improve your domain authority.

7 tips to improve your domain authority

How to increase your domain authority

As you will see, the same approach to improve your DA is the same for the 3 elements of SEO as I will describe.

1. Work on your ‘off page’ SEO

In fact, backlinks are the most important priority factor in Moz’s algorithm.

That’s by the way, what appears right to the right of your domain authority note on the Link Explorer screen.

7 steps to increase your domain authority

Moz talks about profile links which are the set of links that point to your site.

What is a strong link profile?

According to Moz, a good link profile has the following characteristics:

  • Inbound links from websites with strong authority,
  • Inbound links from websites dealing with the same subject,
  • And incoming links from many different websites,
  • No bad links.

How to improve your link profile?

In fact, improving your link profile is based on the ‘off Page” SEO techniques, one of the 3 subdomains of SEO.

So it’s all about getting quality backlinks by promoting your content.

To enhance your link profile and, among other things, improve your domain authority, you take 2 actions:

  • Eliminate bad links,
  • Get quality links.

Remove bad links

This process involves using a tool like Moz Explorer or SEMrush to find the toxic links.

Then contact the managers of the websites and ask them to remove the link or add the attribute ‘nofollow’ to undervalue the power of the link.

For site managers that do not respond, use the tool to disavow links in your Google Search Console in order to remove the negative impact of these links.

Get good links from other relevant websites

It is probably the most difficult task of SEO.

Any Digital Marketing expert will tell you that getting quality backlinks is a subject in its own right.

To give you an overview, there are mainly 2 ways to get good inbound links:

  • Publish quality content,
  • Ensure their promotion.

Publish quality content on your website

Posting quality content is the best way to get ‘natural’ backlinks.

The principle is as follows: if a user reads one of your articles and appreciates it, he will refer to it in his own content.

As a result, the first step is to publish content that your readers will like.

That is relevant, useful and easy content.

In practice, you must be very patient.

Indeed, it takes time to gain the trust of your readers so that some Internet users in your industry want to quote your content in theirs.

Promote your articles

The second way to get good backlinks is to contact other websites to let them know you exist.

In this way, you increase your chances of getting links pointing to your professional website.

2. Optimize your site’s ‘On page’ SEO

SEO on page Optimization

To improve your domain authority, you must also optimize the SEO of your pages.

‘On page’ SEO is about optimizing your page and its content.

Among the major points to optimize, here are the main ones:

  • Optimize your title and the meta description,
  • Cut out your content with subtitles,
  • Optimize the URLs structure,
  • Compress the weight and optimize your images for SEO,
  • Use keywords naturally in your content without stuffing,
  • Add internal links to your content,
  • Work on formatting your content for easy readability.

Note: Of course, your content must be updated regularly to prevent it from becoming obsolete.

3. Work on your technical SEO 

technical seo elements

Technical SEO is the third part of the process.

This concerns your website, that is, the container of your content.

In general, these rather technical actions are to be done only once.

On the other hand, if one of the aspects of the technical SEO is not correct, it has a strong impact on your domain authority and therefore on your rankings in the search result pages.

Among the 16 critical parameters of Technical SEO, the main ones are:

  • Setup your website on Google Search Console and Bing Webmaster tools,
  • Submit your XML sitemap to Google,
  • Test your robots.txt file on the Google Search Console to make sure Google and other search engines can crawl your website without problems,
  • Secure your website with an SSL certificate (https),
  • Add structured data to help search engines better understand your content …

4. Have a mobile-friendly website 

Not having a compatible website for small screens of a smartphone has a negative impact on your domain authority.

In addition, having a mobile-compatible website is no longer an option. It is mandatory.

Here are some reasons:

48% of searches in North America are done on mobile (source Google Research),
Many Internet users start their search on mobile and pursue it on a computer,
Mobile Compatibility is a Google Ranking factor
Google deploys its Mobile First Index that takes into account the content of your website on Mobile to rank your pages.

Recommendations: to avoid having 2 sites to manage (one for a computer, another for mobile), opt for a responsive design that adapts naturally and automatically to the size of the devise screen of your users.

Note: You can also make your pages compatible with Accelerated Mobile Pages (AMP).

My tip: To make sure your website is mobile-friendly, use Google’s free mobile tool.

The report in this tool provides all the recommendations for making your website mobile-friendly.

Have a mobile-friendly website

5. Optimize the loading time of your pages

One of the known factors of Google’s rankings is the page speed.

A website that loads slowly is penalized.

Speeding up your pages improves:

Not only your ranking in Google’s result pages and your domain authority,
But also the user experience which translates into more conversion: sales, prospects, registrations …
Solving the page speed problems of your website is not always easy.

Nevertheless, to save time on the technical aspects without using your developer, here are the actions to take to optimize the website of your company:

  • Delete unnecessary extensions,
  • Use the latest versions of your CMS (WordPress or other) and your extensions,
  • Ask your website hosting for a report on your server’s performance. If necessary, pay yourself a more powerful server.
  • Use a caching plugin, like W3 Total Cache,
  • Compress your images with an extension, like tiny jpg or png
  • Use YouTube or Vimeo to host your videos instead of running your own server …

6. Increase your social shares

Although officially, Google has repeatedly stated that social shares are not part of its Google algorithm, it seems that there is a correlation between pages well ranked on Google and the social commitments of these pages.

It’s normal. Popular pages in Google also tend to receive more Likes, shares, tweets …

To increase your domain authority, here are some actions to take:

  • Work on your profiles on LinkedIn and try to increase your connections,
  • Be active on social networks to promote your content to collect more Likes, tweets, + 1 on Google + …

Not to mention, add the social sharing buttons on all your pages to facilitate sharing for your visitors …

7. Have patience

Increasing your domain authority does not happen overnight.

It takes time for Moz bots to evaluate your website once the above changes are made. You must be patient.

In any case, working consistently on improving your rankings in Google also has a positive effect on your domain authority score. And vice versa!

Conclusion on how to improve your domain authority

To conclude, do not be too obsessed with your domain authority (DA).

For me, it’s just a number that measures the strength of your area compared to your competitors.

In addition, a low DA does not mean that your website is not ranked well on Google.

On the other hand, a strong authority means that you are on the right path without any guarantee of obtaining a better ranking on Google.

Whatever it is, please check regularly your Google Search Console and have a complete check-up on your website.

Nothing like Google to help you progress on Google! Now, what are you going to do with these techniques to get your domain authority (DA)?

Voice Search SEO: Search and Optimization Will Go Through Voice


Voice search SEO is already here! Many editors and bloggers will now consider voice searches and conversational exchanges via smartphones and voice assistants.

Voice search is already well established in our daily lives, especially through our smartphones, with the solutions offered by Apple, Microsoft, and Google to name a few. From now on, it will have to be integrated into the fundamentals of SEO.

Speech assistants are also in the game with Google Home which comes in several models, but also Homepod from Apple or Amazon and other manufacturers also offering their solutions. Research and conversational exchanges are at the door and in terms of SEO, it will change the approach of content more than the technique of SEO.

But above all, let’s define what is voice search SEO and take a look at the computer graphics proposed by lipsINDIA below.

What is voice search SEO?

Initially, SEO refers to search engine optimization, which aims to optimize the positioning of its content on search engines, and especially Google.

With voice SEO, linked directly to voice search, SEO experts will now have to consider voice search as a positioning and optimization factor. As voice search is increasingly used by online users via PCs, smartphones or voice-recognition tools such as Google Home, it will be necessary to optimize content in this sense.

Voice search SEO is thus based on spoken queries and no longer only entered on Google.

How to optimize SEO content for voice search?

SEO content optimization will have to consider the questions asked by users to their search queries. Basically, SEO from a technical point of view does not change, but the search engine optimizer should, however, consider that a user does not speak as he writes.

As a result, voice requests will generally be more structured and therefore longer. Thus, voice research will be mainly based on questions, of which there are some examples:

  • How to optimize my content for Google?
  • What are the fundamentals of SEO?
  • What is a meta description tag?

Queries entered by users on the Google search engine in comparison are usually linked to 2/3 words around a keyword, such as:

  • Optimize content
  • SEO fundamentals
  • Meta tag description

Queries entered on Google usually go to the basics when they do not require a refined search.

Should we review all our content for voice search SEO?

In my opinion, it will not be necessary to review all of its content but perhaps to provide more detailed answers to basic queries. Google is smart enough to understand the meaning of content and its title. It’s not a question mark that will lead Google to better reference your content.

However, if you provide a concrete answer to a query, Google will interpret that content as a relevant response. We must understand how Google interprets the content and work on the lexical fields of the words.

The content to be produced now can instead approach the principle question/answer but not systematically under penalty of (perhaps) lose relevance for the acquired audience. You have to know how to balance your content while thinking about voice search SEO.

What drives us in any case, are these suggestions proposed by Google when entering a request.

Here is the example of a query entered: what is Search optimization?

what is search optimization

And that’s what Google offers as other questions asked about the subject:

Voice Search SEO – is it a new challenge? – Infographics

we discover elements of the response to the voice search with the main existing applications related to voice search SEO. As well as figures that will directly impact search engine optimization.

55% of teens are using voice search and 40% of Americans adults are already using it (according to Google). The voice search SEO takes here all its meaning and it is a safe bet. This figure will increase considerably and spread to many countries quickly. (Image source from lipsindia)

voice search seo



Being able to answer sentences spoken by users of voice assistants will be the challenge for voice search SEO!
Among the multiple skills of SEO, voice search SEO will add to its many skills. Content optimization for search engines is taking a new turn now.


Rethinking SEO in 2018

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How to rethink SEO in 2018

Digital practices are evolving at a high speed and SEO is not spared. This lever, which at the base was heavily influenced by tricks to more or less ‘deceive’ algorithms, must constantly reinvent itself in front of ever smarter search engines.

Organic visibility stat

The Organic visibility on Google is becoming more and more difficult to access. Beyond the major updates such as Panda, Penguin and Fred that challenged ‘bad’ content, SEO over-optimization, ‘bad’ link building and poor user experience, other regular updates of algorithms are design to improve the relevance of the results. However, it seems that Google now tends to systematically favor the general giants of e-commerce for the first places, including very specific markets.

At the same time, the space devoted to organic results is constantly being reduced in favor of other types of paid answers or internal to Google. Between the leading position 0 and the expansion of the space allocated to Adwords ads, as well as the knowledge graph and various services offered by Google from the results page (Google Flights, concert tickets, museum tickets …), natural results become secondary.

And this trend is not only seen on search engines but also on Facebook, with an even greater decrease in the reach of organic posts against the recommendations of friends and advertisements.

In such a context, the best strategy to adopt is to focus your efforts on what really interests your targets and not the indexing robots because it is this work that will allow you to be rated on them. Thus, SEO requires more and more transversal skills and rethinks in an integrated way within a comprehensive marketing strategy that will allow you to pull out your game plan on all the levers.

Mark the spirits: think ‘branding’

In a highly competitive market, it is ideal to reach your potential customers as early as possible in the buying process, that is to say even before they start their research on the internet. That they hear from you in a positive way to think of your brand when the need will be felt. With this in mind, branding is very important, even for companies that have not been interested in it so far. Determining your values, your competitive advantage, and your positioning, and conveying them through a differentiating message is now decisive. Even identifying a new niche in which you can thrive. The prescription is the best advertising a brand can receive and if your vision is right and challenges your targets to the point of inciting them to keep in mind or even talk about it will be easily declined on the various marketing levers, including the SEO.

For this purpose, it will be important to flatten your branding to make it remarkable. What could attributes make you stand out? With which targets could your offer be the most impactful? Whether it’s a product advantage, outstanding quality service, off-the-shelf communication or anything else that can create a brand attachment, tweaking your difference must be the basis of your strategy. And it is this detail that will be remembered.

Protect your brand-reputation

In the same vein, customer satisfaction must be sought and put forward. Because Google does not want to promote companies leaving behind traces of negative experiences. However, where big brands can still potentially have the benefit of the doubt in case of failure, the smallest companies are not allowed to make the mistake. And positive-minded customers are less likely to express themselves than those who are disappointed, nothing prevents you from encouraging them to also share their good impressions online. Your brand image capital will only get better.

Content Strategy: Quality rather than Quantity

Finally, the content still remains a cornerstone of SEO strategy. But not just any. The one that is valued by Google must, in the context of a fluid and enjoyable user experience, also provide a positive experience to the reader, without being written in order to optimize the site for keywords or phrases. As part of shopping sites, understanding the expectations of your customers, and the criteria for their purchases, you will know what information should be communicated and their hierarchy.

Regarding branded content, it must support your vision and your identity, while adopting an original and authentic angle of approach. Give free rein to your creativity so you do not just find yourself declining or even copying the good ideas of others.

Finally, concerning information content, so as not to multiply the topics that have already been widely debated by various competitors either directly or indirectly, the right strategy to adopt is based on the questions that your target audience ask and then fill in the gaps content available on the web by identifying those that have not yet been satisfactorily processed or that require more detailed responses.

In conclusion, the increasingly complex evolutions of SEO ultimately provoke strategic challenges on the part of brands that will ultimately stop the over-information and ultimately only keep the best.

writing an SEO article best practices and optimize it for Google


Writing an SEO article perfectly optimized is now essential to approach the top 3 positions of the search engine results. You will see that SEO is not just the keywords that do the job.  It is a unique set of rules to follow that we are going to present here:

Writing an SEO article for Google is certainly a good point, but optimizing it is something else. In order to help it rank well on Google, it is absolutely necessary to take the time to properly write your article and make every effort to make it perfectly optimized.

Perfect optimization of your content will allow you to appear in the first results of Google searches. In this article, we invite you to discover some rules and tips on writing an SEO article and thus optimize it for Google.

What is SEO?

SEO also is known as search engine optimization, it is a technique that will allow you to optimize your articles to make your page be positioned better in search engine results and more particularly Google. The top positions on Google being awarded are the Top 3.

What Is SEO

You should, however, know that SEO is not an exact science because it involves many factors. It is not always possible to gather them all together, but respecting the rules to put all the odds on one’s side is already more simple. A legitimate website for 10 years on a subject, cannot be overtaken overnight if it follows SEO rules to position its content.

By implementing an SEO strategy, this will allow you to gain visibility while ahead at the same time with some of your competitors (as far as possible). You will have more chances to increase traffic to your website and at the same time your sales if you have an e-commerce site.

To put in place a good SEO, it is necessary to follow Google’s guidelines, that is to say, the rules that will allow you to better optimize your content at the SEO level, the loading time of your web pages, as well as several points to apply at the level of your website structure.

We will focus on the rules for writing an SEO article that is relevant to our site.

Write an SEO article

Writing an SEO article means that you write your content following rules that will allow it to be positioned at best on search engines … especially Google.

The first rule to follow in SEO is to be natural in your content writing while seeking to offer the most relevant content possible to your audience.

None of the rules applied should alter the essence of your article if you respect them. There is no question of repeating a keyword 50 times, but knowing how to use its lexical field by addressing synonyms, words related to the main treated keyword. The goal is that Google can correctly interpret your content as being directly related to the word of your target main keyword.

You could write the definition of a word without notifying it and Google could then guess it (interpret it) because it is not a human but a smart bot that will know what you are talking about.

So writing an SEO article aims to offer the maximum of elements related to a word so that Google can correctly interpret it. In the end for a web editor, this is to be relevant and provide added value to the content.

Now let’s look at these different SEO rules to follow:

1. The use of keywords for a good SEO

Like many people, you have probably heard about keywords without actually knowing what it means or what it is for. You should know that optimizing your content starts with choosing your keywords, including finding the right ones.

Writing an SEO article already revolves around the main keyword or keyword phrase.

If you choose a keyword too ‘classic’, the latter may be too competitive, and you will have very little chance of being well referenced. For that, it will be more judicious to opt for keywords with a long tail which will allow you to be better (more easily) positioned. The long tail is a key phrase revolving around your main keyword.


  • Main keyword: Marketing
  • Key phrase (long tail): marketing strategy – marketing techniques – search marketing etc …

Be aware that some tools allow you to find the keywords to be naturally visible on Google. We can mention ‘Google Keyword Planners’ that will allow you to find these keywords for free.

Other tools are available, but they are generally paid. Once you’ve completed your long-tail keywords research, you can then start writing your article.

2. The title of your SEO article

The title of your article must contain a keyword and usually at the beginning according to the topic. This title should also be attractive and not too long because it is partly through it that your article will be read and/or shared. Numbers are often used in titles and it really works.

write your seo article title

For example, instead of saying ‘clothing trends’, write instead ‘3 outfits trends’.

The SEO title and the meta description that will be seen below, are the 2 elements to treat to increase your Click Through Rate (CTR) in order to gain traffic and raise your content to the nearest of the top 3 Google.

Writing an SEO article with an expressive title will increase your chances to be read, but be careful not to over-sell your article by putting a title too catchy! Find the right balance.

3. Writing the introduction of your SEO article

The introduction is often sloppy by the editor, but it has its importance. Indeed, this introduction will allow you to introduce once again your keyword for your SEO. Be aware that this keyword should appear preferably once in the first 100 words of your article.

Writing the introduction of your SEO article

Thus, the Google robot will be able to quickly find this keyword and index your content based on the keyword if all of your content is well optimized.

Humanly speaking, your content article introduction represents the first lines of reading through which you will have to capture your audience. It may, from time to time, be repeated as a meta description tag if it is relevant and not too long.

4. The number of words

As the years’ pass, it becomes more difficult to position oneself on competitive queries. Furthermore, it is also difficult to maintain the first position on Google if SEO articles are not sometimes reviewed and updated.

Today it is easier to position oneself on long articles than on short articles. Writing an SEO article, therefore, requires time if you want to position yourself effectively in the top position on Google. For the length, we will aim at an average 2000 words.

It’s a lot of words to get up to 2000! Yes, but it is better to take the lead where the field is still virgin or try to take the places of your competitors if they opted for short content. It does not mean that you will take their place overnight, but if you work to promote your posts on your social networks and if you do link building, it will pay off faster.

Think about the different angles of a subject to bring material to your content and do not think that you need to make an unnecessary filling.

5. Segment SEO content with H1, H2 … H6 tags

Writing an SEO article in one go will not make people want to read it, especially if it is close to or more than 1500/2000 words. To do so, you will need to cut it into sections (headings and subheadings) like this article and treat your content point by point.

The H1 tag is reserved for the SEO title of your article. It should be used only once within the content. WordPress theme normally interprets the SEO title as an H1 tag. It will, therefore, start with the H2 tags (or title 2 in the WordPress drop-down menu)

writing an seo article

Define a central frame and the different topics and subtopics that you will have to deal with. Each of these headings will be the subject of a title linked to an H2 tag. Use then H3 tag for the sub-headings. Beyond that, we can have H4 tags which would align points under the subheadings. H5 and H6 tags are rare.

Topics and sub-topics have the advantage of being able to slip in your keywords but especially to streamline the reading of your SEO article. Writing an optimized SEO article using the H tags to segment it, also allows you to drag photos within topics to illustrate the points addressed.

6. Internal links and outbound links

Whether it’s internal links or outbound links, they all matter when writing an SEO article. Internal links connect your articles to each other. The outgoing links allow them to bring additional information to your content.

writing an seo article with links

Internal links: These links will allow you to refer to other pages within your site. They allow for different links from your website, to do what is called an internal linking.

This will increase the SEO of all your pages. In addition, be aware that internal links are a great idea to encourage the bounce rate (by lowering it) and make the reader want to read other pages (articles) of your website. The lower your bounce rate, the more your audience will browse your articles, instead of going out directly after reading or browsing the article your reader has arrived at.

Outgoing links: They will redirect the reader to another website or page. This will allow the reader to discover more about the subject, and this will add additional value to your content. Google Search engines highly value outbound links.

Internal and external links are therefore of great importance so that you can easily improve your SEO.

7. Backlinks

We remain in relationship with backlinks, which unlike your outgoing link is a link from your website but shared from another site. For the site that shares it is, therefore, an outgoing link and for you, it is a backlink, a link that ensures a return to your site. In this case, it is you who benefit from the traffic generated from a website to yours.

Backlinks are highly sought after by website owners and bloggers. They significantly contribute to the popularity of a site and its positioning on search engines like Google. When it comes to SEO, SEO agencies or experts are usually used to work on a link building strategy to gain positions and authority.

Agencies and SEO experts usually have a portfolio of bloggers and important media. Some of them manage the link building part by buying links. They get sites with a higher DA to ensure a better positioning of the content or site in itself.

The backlink has a real importance to go up in google position rankings. To earn them, it is better to outreach for an influencer high authority blog site with an optimized SEO article that can sometimes accept to post it according to your content topic.

8. The images weight and alt tag

As a web editor, you often tend to overlook images, but know that they are very important for optimizing your article. Indeed, it is necessary to optimize your images so that they do not slow down your website.

This is one of the first things to do in order to meet the requirements of Google. It is an important ranking factor, especially for Mobile-friendly sites.  It is a priority if you want to have a site and pages that load quickly on mobile devices. Google appreciates sites that are fast and it will tend to favor them.

Finally, know that you can (must) add an alternative text or alt tag on your images, so you can place your keyword again by indirectly associating your images to your content and therefore your website. This is a good strategy because Google’s robot will be able to reference your image based on this alternative text. You should include in it the keyword that you are interested in.

Do not neglect to reduce the size of your images and filling the alt tag. There are plenty of plugins to help you do it. Find a software that can also help you do it manually. Start by looking for a small software that compresses images for the web, if you do not have Photoshop.

For the filling of the alt tag, look at the screen below. You will fill your alt tag when uploading your image to one (you can return to it if necessary) For the images within your article, click on the image and select the small pencil to edit the information.

writing an seo article


9. The meta-description

The meta-description is essential for your SEO. It is an integral part of your article writing, so do not make it a dilemma. This meta-description is a kind of a summary of your content article. Focus your strategy to attract the reader’s attention to want to read your content.

When a reader types a query on Google search and your content appears, he will read the meta description and click if it is relevant. This principle helps to increase your CTR (click through rate) or rate of clicks and participates in the SEO of your article. When your article appears as a result of a query and the user doesn’t click on your article, it lowers your CTR. If your CTR is low on one or more of your articles, you will have to rework your articles.

writing an seo article

It will notably be visible on the search engines and therefore on google results. Automatically, it will contain the first 140 characters of your article, but this is not the goal. You must write it in a strategic way and of course include, again, your keyword.


10. Measure and analyze your content with Google Analytics

Finally, consider installing Google Analytics to measure the results of your work and analyze all the information about your related content. The number of readings, the CTR, the origin of your audience etc …

writing an seo article
You will have a code to place on your website (within the theme) to activate it. It is essential to monitor the evolution of your traffic and your website as a whole.

Also consider other paid tools that will help you as SEMRush, Majestic SEO, Moz explorer etc …


11. Consider SEO voice search 

One of the strong trends considered in 2017 is voice search. It is probably one of the next challenges in SEO. The use of voice search is growing day by day. In a study commissioned by Google,  41% of adult Americans are using this feature. Also, the rise of more than half of teens is using this feature on a daily basis. Seeing this heavy trend, optimization for voice search will now be a major key for companies specializing in SEO.

It will be wise to quickly get up to date with all the voice assistants who arrive in homes, in addition to those who equip our mobile devices such as Google Assistant, Siri or Cortana.

voice search

You do not type a Google query on your computer or mobile as you speak. When speaking to a voice assistant, we build more explicit sentences such as: ‘How do you write an SEO article? Instead of ‘SEO Article’ usually typed on Google.

Writing an SEO article should not be done for the sole purpose of responding to a direct keyword. You should focus on answering one or more questions about a key topic. You do not need to put a question as an article title. The Google bots are now smart enough to detect content that meets a problem or a question.

Simply think about it when writing your article.  You will get better success when answering as best you can to one or more questions about a topic.

The conclusion on writing an SEO article

The process of writing an SEO article for Google may seem complicated at first glance. However, with practice, it will grow over the months and becomes almost a game for you. Learn these steps and follow the progress of your site.