Off page SEO: 5 tips to earn quality backlinks

Off-page SEO refers to certain techniques to improve the position of a website in the search engine results pages.

Many people associate Off-page SEO with the creation of backlinks, but it’s not only that.

A better explanation regarding the site’s position on obtaining backlinks:

Today, Off-page SEO is to promote the contents of your website in order to build trust with your audience. This trust is won, users will naturally refer to your content if they are of good quality. As a result, you naturally get backlinks

But before, let’s start from the beginning …

What is Search Engine Optimization?

Search engine optimization or SEO is one of the 6 channels of Digital Marketing.

Specifically, SEO is a set of techniques to optimize a website and its content for search engines.

The goal is to put your web pages back in search engine results pages like Google.

SEO is therefore vital for:

  • Gain visibility on search engines,
  • Attract qualified visitors,
  • But also give credibility to your content.

technical seo elements

Search engines use complex algorithms to:

  • Determine the pages to include in their index,
  • Then sort these pages in the search results.

Optimizing a website for search engines breaks down into 3 subdomains:

  • The ‘On page’ SEO,
  • The ‘Off page’ SEO,
  • And the ‘Technical’ SEO.

The ‘On-Page SEO’ or SEO on your pages

The ‘On-Page SEO’ groups the actions to take on each page of your website so that they are properly optimized for search engines.

Here are some examples of these actions:

  • Work on your titles and meta descriptions,
  • Structure your URLs carefully,
  • Insert internal links naturally,
  • Cut out your text in chapters with subtitles,
  • Optimize your images …

Find all these tips in this article: On page SEO: 11 techniques to boost your rankings.

Technical SEO

Technical SEO makes it easier for search engines to crawl and index your website.

Indeed, search engines run crawlers on websites to retrieve certain information in their index.

This information is then used to rank the different pages according to keywords typed by users.

By working on your technical SEO, you help search engines to better access, analyze, interpret and index your website.

The actions to be carried out, therefore, optimize the infrastructure of your website without taking into account its content or its promotion.

That’s why Digital Marketing experts talk about technical SEO.

Find here my checklist of the 15 points of control of Technical SEO.

Off page SEO or SEO outside your site

Finally, the Off-page SEO includes all activities to be conducted outside your website, that is to say on other sites than yours.

Concretely, you carry out actions of promotion of the contents on your Web site to obtain a maximum of the inbound links (or Backlinks).

The purpose of this article is to review all these promotional actions to work your ‘Off-page SEO’.

But first, discover the benefits of working your ‘Off-page SEO’.

Why work on your ‘Off-Page SEO’ is important?

Off page SEO 5 tips to earn quality backlinks

Search engines are always looking to return the best results for users.

To do this, they rely on complex and secret algorithms.

However, Digital Marketing experts have counted more than 200 factors in the Google ranking system.

Among these factors, several are used to measure the authority of your website or its popularity.

The popularity of your site is proportional to the number of references that your site has on other sites.

In fact, if another site refers to one of your contents, it means that they find it relevant to the point of wanting to refer to it. It acts as a ‘vote’ of trust.

In addition, all these links on other sites also provide visibility.

Indeed, a user visiting another site referring to one of your content can click on this link and visit your website.

That’s why the main activities around the ‘Off-Page SEO’ are to promote your website to give it visibility and gain confidence before collecting ‘votes’.

2 main advantages of ‘Off-page SEO’

By getting all these references on other sites, the traffic of your website will naturally increase:

  • More traffic from the search engines. Your rankings in the results pages go up as search engine algorithms take into account the number and quality of backlinks,
  • More traffic following the exposure of your links. Each link on a third-party site is likely to be clicked by users. You are de facto getting a small share of the traffic from all these sites. SEO experts refer to this acquisition of traffic as ‘Link Juice’.

Obviously, to conquer new customers, it is necessary that this ‘link juice’ generates qualified traffic.

So this is an aspect to take into account as soon as you work your ‘Off-page SEO’.

Create backlinks yourself

Off page SEO 5 tips to earn quality backlinks

We have seen that Google considers a link from another website to your site as a ‘vote’ of trust.

So why not ‘vote’ for yourself!

Over the years, webmasters have created their own backlinks by ‘inventing’ multiple ways to increase their number of inbound links.

Some of these methods are even doubtful. Digital Marketing experts call them ‘Black Hat SEO’.

Since the so-called Panda, Penguin and Hummingbird updates, Google’s algorithm identifies these non-natural incoming links.

Entrepreneurs who use these methods have their website penalized. And if you abuse, Google can even stop indexing your website!

And also totally shares my point of view on this subject.

The attribute ‘Follow’ or ‘no follow’

In order to give webmasters a way to connect to a website without passing the ‘link juice’, search engines have introduced the ‘no follow’ attribute for links.

This is an HTML attribute to add to a link like this:

<a href= rel=’nofollow’> Click here </a>

This no follow attribute tells search engines not to consider this link as a ‘vote of confidence’ for the referenced website.

Nofollow has been introduced to connect you to other sites from your own without going for a follower of the ‘Black Hat SEO’.

Tip’s advice: add the no-follow tag on all your external links in your pages that point to websites in which you do not fully trust. For example: on all links inserted by users in your comments. This is also useful for ad links.

What is a good backlink?

First of all, the creation of backlinks is not only a question of quantity, but it is also a question of quality.

Indeed, no matter how many inbound links point to your website, it’s more important where these backlinks come from.

Indeed, backlinks are not born equal.

A single link from a high authority site like has more weight than several backlinks on many sites of low authority.

Your goal with the ‘Off Page SEO’ is to get inbound links from websites with strong authority.

So how to get inbound links of good quality?

Google talks about ‘natural’ inbound links.

The ‘natural’ backlinks correspond exactly to what their qualifier implies.

The owner of a website appreciates the content on another website and naturally adds a link to his website.

Thus, to generate good quality backlinks, you need to create useful and relevant content that other users want to cite in their own content.

And since this is a ‘vote of confidence’, you must do everything first to make people trust you.

And so, here are the 5 winning techniques to succeed your ‘SEO Off Page’.

On the same topic 7 practical steps to increase your domain authority

5 tactics that work to create quality backlinks

Off page SEO 5 tips to earn quality backlinks

Since you are looking to generate qualified traffic, put yourself in the shoes of your personas (or target audience).

Indeed, if you know exactly which websites your audience connect regularly, you gain in efficiency and especially a lot of time.

The results are immediate:

  • More mentions for your company,
  • More ‘natural’ backlinks,
  • Greater trust of your target audience,
  • Diversified incoming links from many sites …

1. Being present where your customers are

Suppose you work for GNM Digital Agency.

Our target client is an entrepreneur seeking to gain visitors and turnover with his website.

Our target is therefore essentially composed of:

  • Entrepreneurs or business owners,
  • Marketing managers within companies.

These people regularly visit sites such as:

LinkedIn, Medium …

Twitter, Facebook …

Reddit, Quora …

Off page SEO 5 tips to earn quality backlinks

Joining communities and getting involved in conversations

By joining these communities and getting involved in the discussions, we put forward our comment directly to our target.

We also republish our articles on medium.

And also on Reddit.

This is not wild promotion. We seek to engage in a conversation and solve their problems. So you get to refer to your product or service in the ‘answers’. I even sometimes do not mention GNM.

Here is the principle to respect:

Always add value to the discussion. In the short term, you get inbound links of low value since your links on these platforms are in no-follow.

This has a direct impact on your SEO. But your direct traffic will increase since you address your target audience …

As you go along, you are seen as an expert in your field.

You win the trust of your audience. And in the end, some will refer to your content in their articles.

Comment intelligently on other content Another tactic is to insert comments on other blogs. I’m not talking about copy-pasting a standard text or inserting a link wildly in the comments.

I am talking about making useful, high value-added comments – that is, authentic, insightful and relevant …

Such comments expose your name to your target audience and this can only be beneficial for your Natural reference.

Tips advise: Watch who mentions your brand on the Internet with Google Alerts, mentions or even ahrefs. Then participate in the conversation with relevance.

2. Write guest articles

Off page SEO 5 tips to earn quality backlinks

Guest blogging is not a new technique of SEO.

Obviously, it’s not about publishing articles with dozens of links pointing to your site. Moreover, with such a high level of quality, your host should not agree to publish it.

Here are the main benefits of guest articles:

  • Strengthen your expertise and that of your business,
  • Increase the number of mentions of your brand,
  • Bring qualified traffic,
  • Acquire some backlinks …

3. Reach out bloggers to build strong relationships

Off page SEO 5 tips to earn quality backlinks

When I talk about contacting other bloggers, I do not mean emails that I receive every day asking me to add a link in one of my articles or to exchange links. This tactic is, in my opinion, closer to

spam than ‘awareness’. In fact, the mail goes directly to the trash.

Build a sustainable relationship.

Your goal is to build a lasting relationship with your contact.

This involves:

  • Monitor what is happening in your industry,
  • Contact other bloggers to initiate the relationship, and earn his trust!

This usually starts with helping the other person before asking for something in return.

Then, the acquisition of backlinks becomes more simple and natural. Indeed, it’s easier to ask someone for something you have previously helped. Of course, this approach to ‘Off Page SEO’

takes a lot of time, but the benefits are clear.

Giving to receive

Here is an example lived a few months ago.

I was reading an article on Digital Marketing. And I came across a broken link that pointed to an article that seemed interesting to read.

It was not even an external link, just a badly formatted internal link. So I decided to send a quick email to the owner of the site to warn him of the problem without even asking for anything in


Obviously, the owner of the site thanked me. Since, from time to time, he retweets some of my contents without I never asked him anything.

Tips advice: Not easy to have such a result every time. But put all the odds on your side, with really personalized emails, not just the first name.

Start by thanking the people who mentioned your content. Few of your competitors do it and you stand out immediately. And often, the relationship is maintained.

Here are 3 ideas for building lasting relationships through promotion:

  • Inform people about problems encountered on their website:
  • broken links,
  • spelling errors …

Thank people who have referred you to your content,

Ask relevant questions to the people you want to reach …

Especially ask for nothing until the initial relationship has been established. Apply the ‘Give to Receive’ principle that is most effective on getting your ‘Off Page SEO’ done!

4. Working your ‘local SEO’ is also part of the ‘Off Page SEO’

Off page SEO 5 tips to earn quality backlinks

If you receive your customers and prospects in your offices, local SEO is essential to attract new customers.

The reputation of this type of company is based on ‘word of mouth’. And in Digital Marketing, ‘word of mouth’ is materialized by the opinions we leave on the Internet.

Being well referenced on the sites of opinion:

Not only the satisfied customer’s deposit opinions taken into account by the algorithm of Google,

But especially, your potential customers will read them to check the seriousness of your service.

The local SEO is experiencing a significant craze, especially with the rise of smartphones.

Indeed, on a smartphone, most of the research we do has a local component.

In other words, the results are around us when we search on Google from our smartphone.

This seems logical since the next step is to either call the chosen candidate or visit him.

Tips advice: At a minimum, report your business on Google My Business, taking care to fill in all relevant information.

5. Social networks also help to some extent

Off page SEO 5 tips to earn quality backlinks

Promote your content on social networks is part of the ‘Off Page SEO’.

If you think about it, Marketing on social networks is also a form of backlinks creation.

On the other hand, most of the incoming links you get on social media platforms are ‘no-follow’.

But this does not mean that they have no value.

Social media endorsements are gaining ground because the ranking factors and the appropriate configuration of social network profiles can also boost SEO.

In itself, social networks are not essential for your position in the search engines.

However, it gives you a unique opportunity to connect with customers and potential visitors.

Once again, find out which platforms your audience connect to Twitter, Facebook, LinkedIn … and begin to engage in conversation with them.

Remember that social networks are 2-way channels. Everything is a matter of conversation.

A special mention for Google

it is very likely that since 2011, Google uses its own network as a criterion in its algorithm when content is shared and gets a number of ‘+1’.

Developing your audience on Google+, you naturally increase a large number of ‘+1’ and your SEO seems to be best.

Make sure to create a link with your Google plus page related to your website and share your content via this channel.

Another special mention for Pinterest

Pinterest is one of the few social platforms that do not report the ‘no-follow’ links.

So every time an Internet user ‘re-pin’ one of your pins, it’s a true backlink won.

Update September 2018: this is no longer the case. The links on the images went on no-follow.

However, Pinterest’s interest in acquiring traffic is not to be questioned.

So make sure you open a pro account on Pinterest and at least share your website’s content.

Know that content types that generate the most backlinks are lists, guides, and infographics (source isglobalweb),

then, the ultimate is to make design infographics from your content and relay them on Pinterest. Use canva for this.

The content publishers are also fond of beautiful graphics to enhance their content and also it’s many earned backlinks.

Take the time to build your target audience on Pinterest, this can only increase your backlinks.

Note: you can check your backlinks and those of your competitors with tools like OpenLinkProfiler or ahrefs…

‘Off Page SEO’ is useless without a good ‘On-Page SEO’

Off page SEO 5 tips to earn quality backlinks

‘Off Page SEO’ is the activity on which entrepreneurs spend the most time.

It’s quite logical given the number of places where you can promote your company’s website.

On one hand, if your ‘On-Page SEO’ is not square, all actions to win backlinks will not be used.

Suppose your website looks like the screenshot above.

Does this site inspire your confidence?


Will you create a link to this website?

Surely not.

All in it, this is an extreme example. But my personal point is this:

Nobody will create a link to a website that does not give confidence

In other words, if your site design dates from the 2000s, it’s probably time for a fresh facelift.

Similarly, if your website is littered with spelling or grammatical errors with outdated content information, you will never get a backlink on an authority site like

It does not matter how much effort you spend on it. It’s a lost in advance.

And if someone accidentally shares your content, users who come to see your site then leave immediately.

In addition, a good ‘On-Page SEO’ has a direct impact on your ‘Off Page SEO’.


Because by being well ranked in search results, more people are clicking on your content.

And if more people read your content, more people can potentially refer to it in their articles.

And if more people are referring to your articles, you get backlinks.

Tips advice: Give priority to ‘On-Page SEO’ before trying to work your ‘Off Page SEO’.

Conclusion on the 6 techniques of ‘Off Page SEO’ to boost your rankings

The ‘Off Page SEO’ is clearly extremely important, regardless of the business sector of your company.

However, it’s not just about building inbound links.

Of course, backlinks are still one of the most important criteria.

But they are only one of the 200 factors in Google’s algorithm.

Moreover, today, building links is no longer a silly and nasty process like ‘search a site, build a link, move to another site …’

The creation of quality backlinks consists in:

  • Promote your content,
  • Build trust,
  • Establish lasting relationships with other users.

This requires first and foremost excellent content, a smooth customer experience on your website and a well optimized ‘SEO On Page’.

Do this to win.

So what is your favorite tactic to create high-quality backlinks?

7 steps to increase your domain authority


What is your domain authority?

The Domain Authority (DA) is an indicator that grades the quality of your company’s website. Specifically, the domain authority measures the quality of your SEO. As a result, the higher your domain authority is, the more visitors you attract to your website and, in the first place, conquer more new customers.

This is how we describe it:

Domain authority is developed by Moz. Other companies like SEMrush also have similar metrics. No link with Google. This is a modeling essay from Google’s algorithm that assigns a rating to any website. Since this rating is essentially based on the number and backlinks, working on it can not hurt your SEO.

So I’m going to define domain authority and then give you 7 practical tips to increase it. And most importantly, I hope to make you want to further follow your domain authority (DA). It’s a solid metric for how your website’s SEO is changing over time.

What is the domain authority (DA) of a website?

The Domain Authority (DA) of a website is a score between 0 and 100 that tries to predict how a website ranks on search engines.

7 steps to increase your domain authority

The closer your score is to 100, the better.

This DA note is based on a metric scale. In other words, the higher your score, the less difficult it is to progress.

On the other hand, the DA is a metric totally disconnected from the ranking metrics established by Google.

In fact, Moz is trying to simulate Google’s ranking algorithm based on known criteria.

But as Google’s algorithm is secret, with over 200 factors and constantly evolving, Moz was unable to have a precise estimate.

However, this approximation is good enough for SEO experts to use it and track the organic SEO progress of a website.

Moz works similar to Google, it retrieves data from the Web, put them in its index and calculates the domain authority.

But as it is not the same power of calculation as Google, Moz can do it only once a month.

Therefore, when you make changes to your company website, your DA does not change immediately.

Recommendations: Your DA rating is primarily used to evaluate your SEO progress and compare yourself with your competitors.

How is the domain authority calculated?

Moz indicates that the domain authority is calculated with a number of criteria which include:

  • The number of inbound links (Backlinks) pointing to your website,
  • The quality and relevance of these incoming links,
  • The quality of the content published on your website,
  • The popularity of your domain on social networks,
  • The quality of SEO (Organic SEO) of your website.

Where can I find out about the DA of my business website?

To find out your domain authority score, go to Moz’s Link Explorer tool, enter your domain name and check the results.

what is your daumain authority

Note: Open Site Explorer (OSE) index tool is no longer updated. Moz returns today on Link Explorer which has the same functions.
Basically, it’s a reinstatement for Open Site Explorer which was Moz’s tool for link discovery, competitive analysis, and link building.

What is the authority of a page?

The page authority (PA) is similar to the domain authority (DA). It is an indicator of the ability of a page to rank.

Instead of taking the entire domain into account, the page authority notes the performance of a particular page.

A website with many pages with strong authority also has a high domain authority (DA).
The page authority is based on three factors, namely:

  • Age and trust
  • Value received from links
  • Page last update and relevance

Age and trust

The pages that have been on the Internet for years with good results have already earned their right to position themselves well on the results pages. New pages, as well as new domains, must first prove their qualities before they can position themselves for competitive keywords. Give your page time and take good care of it: write good content and get quality backlinks.

Value received from links

Each link has authority, external links as well as internals bring some authority to the landing page and thus influence the authority of this page.

last page update

Search engines prefer pages that are frequently updated. Regularly review the contents of your most important pages and whenever possible, update them. Do not forget the relevance. It takes more than a high page authority for a page to rank well. Relevance for specific keywords is also crucial. The relevance is gained with the content of the page, which must include these keywords and internal links, as well as backlinks (or external links).

Why do you need to improve your domain authority (DA)?

In fact, any action taken to increase the authority of your domain will also improve your rankings on the search engines.

Now that you have mastered the notion of ‘domain authority’ and know how it is calculated, let’s look at how to improve your domain authority.

7 tips to improve your domain authority

How to increase your domain authority

As you will see, the same approach to improve your DA is the same for the 3 elements of SEO as I will describe.

1. Work on your ‘off page’ SEO

In fact, backlinks are the most important priority factor in Moz’s algorithm.

That’s by the way, what appears right to the right of your domain authority note on the Link Explorer screen.

7 steps to increase your domain authority

Moz talks about profile links which are the set of links that point to your site.

What is a strong link profile?

According to Moz, a good link profile has the following characteristics:

  • Inbound links from websites with strong authority,
  • Inbound links from websites dealing with the same subject,
  • And incoming links from many different websites,
  • No bad links.

How to improve your link profile?

In fact, improving your link profile is based on the ‘off Page” SEO techniques, one of the 3 subdomains of SEO.

So it’s all about getting quality backlinks by promoting your content.

To enhance your link profile and, among other things, improve your domain authority, you take 2 actions:

  • Eliminate bad links,
  • Get quality links.

Remove bad links

This process involves using a tool like Moz Explorer or SEMrush to find the toxic links.

Then contact the managers of the websites and ask them to remove the link or add the attribute ‘nofollow’ to undervalue the power of the link.

For site managers that do not respond, use the tool to disavow links in your Google Search Console in order to remove the negative impact of these links.

Get good links from other relevant websites

It is probably the most difficult task of SEO.

Any Digital Marketing expert will tell you that getting quality backlinks is a subject in its own right.

To give you an overview, there are mainly 2 ways to get good inbound links:

  • Publish quality content,
  • Ensure their promotion.

Publish quality content on your website

Posting quality content is the best way to get ‘natural’ backlinks.

The principle is as follows: if a user reads one of your articles and appreciates it, he will refer to it in his own content.

As a result, the first step is to publish content that your readers will like.

That is relevant, useful and easy content.

In practice, you must be very patient.

Indeed, it takes time to gain the trust of your readers so that some Internet users in your industry want to quote your content in theirs.

Promote your articles

The second way to get good backlinks is to contact other websites to let them know you exist.

In this way, you increase your chances of getting links pointing to your professional website.

2. Optimize your site’s ‘On page’ SEO

SEO on page Optimization

To improve your domain authority, you must also optimize the SEO of your pages.

‘On page’ SEO is about optimizing your page and its content.

Among the major points to optimize, here are the main ones:

  • Optimize your title and the meta description,
  • Cut out your content with subtitles,
  • Optimize the URLs structure,
  • Compress the weight and optimize your images for SEO,
  • Use keywords naturally in your content without stuffing,
  • Add internal links to your content,
  • Work on formatting your content for easy readability.

Note: Of course, your content must be updated regularly to prevent it from becoming obsolete.

3. Work on your technical SEO 

technical seo elements

Technical SEO is the third part of the process.

This concerns your website, that is, the container of your content.

In general, these rather technical actions are to be done only once.

On the other hand, if one of the aspects of the technical SEO is not correct, it has a strong impact on your domain authority and therefore on your rankings in the search result pages.

Among the 16 critical parameters of Technical SEO, the main ones are:

  • Setup your website on Google Search Console and Bing Webmaster tools,
  • Submit your XML sitemap to Google,
  • Test your robots.txt file on the Google Search Console to make sure Google and other search engines can crawl your website without problems,
  • Secure your website with an SSL certificate (https),
  • Add structured data to help search engines better understand your content …

4. Have a mobile-friendly website 

Not having a compatible website for small screens of a smartphone has a negative impact on your domain authority.

In addition, having a mobile-compatible website is no longer an option. It is mandatory.

Here are some reasons:

48% of searches in North America are done on mobile (source Google Research),
Many Internet users start their search on mobile and pursue it on a computer,
Mobile Compatibility is a Google Ranking factor
Google deploys its Mobile First Index that takes into account the content of your website on Mobile to rank your pages.

Recommendations: to avoid having 2 sites to manage (one for a computer, another for mobile), opt for a responsive design that adapts naturally and automatically to the size of the devise screen of your users.

Note: You can also make your pages compatible with Accelerated Mobile Pages (AMP).

My tip: To make sure your website is mobile-friendly, use Google’s free mobile tool.

The report in this tool provides all the recommendations for making your website mobile-friendly.

Have a mobile-friendly website

5. Optimize the loading time of your pages

One of the known factors of Google’s rankings is the page speed.

A website that loads slowly is penalized.

Speeding up your pages improves:

Not only your ranking in Google’s result pages and your domain authority,
But also the user experience which translates into more conversion: sales, prospects, registrations …
Solving the page speed problems of your website is not always easy.

Nevertheless, to save time on the technical aspects without using your developer, here are the actions to take to optimize the website of your company:

  • Delete unnecessary extensions,
  • Use the latest versions of your CMS (WordPress or other) and your extensions,
  • Ask your website hosting for a report on your server’s performance. If necessary, pay yourself a more powerful server.
  • Use a caching plugin, like W3 Total Cache,
  • Compress your images with an extension, like tiny jpg or png
  • Use YouTube or Vimeo to host your videos instead of running your own server …

6. Increase your social shares

Although officially, Google has repeatedly stated that social shares are not part of its Google algorithm, it seems that there is a correlation between pages well ranked on Google and the social commitments of these pages.

It’s normal. Popular pages in Google also tend to receive more Likes, shares, tweets …

To increase your domain authority, here are some actions to take:

  • Work on your profiles on LinkedIn and try to increase your connections,
  • Be active on social networks to promote your content to collect more Likes, tweets, + 1 on Google + …

Not to mention, add the social sharing buttons on all your pages to facilitate sharing for your visitors …

7. Have patience

Increasing your domain authority does not happen overnight.

It takes time for Moz bots to evaluate your website once the above changes are made. You must be patient.

In any case, working consistently on improving your rankings in Google also has a positive effect on your domain authority score. And vice versa!

Conclusion on how to improve your domain authority

To conclude, do not be too obsessed with your domain authority (DA).

For me, it’s just a number that measures the strength of your area compared to your competitors.

In addition, a low DA does not mean that your website is not ranked well on Google.

On the other hand, a strong authority means that you are on the right path without any guarantee of obtaining a better ranking on Google.

Whatever it is, please check regularly your Google Search Console and have a complete check-up on your website.

Nothing like Google to help you progress on Google! Now, what are you going to do with these techniques to get your domain authority (DA)?

Why create SEO content?

, , ,

SEO content is essential for a good SEO of your website. What is SEO content and why should it be produced?
SEO content is a very important factor for your website. Good SEO content will make your site visible in the search engine results, including those of Google. It will allow you to increase the organic traffic of your site and boost your visibility.

Definition of SEO content

SEO content is content optimized for search engines. All the texts and visuals of your website can be optimized SEO.

Search Engine Optimization is known or called (SEO). SEO is defined as the art of optimizing the positioning of a web page, the objective being is to appear in the first page positions of search engine results and especially on Google.

Why create SEO content?

Why create SEO content and why for Google in particular? With these few figures on the market share of Google in the search on the web, you will find the first answer. This will help you understand better why it is important to create SEO optimized content for your website:

In Canada, 90.8% market share for Google (Bing 5.61% and Yahoo 2.48%),
In North America, 88.66% market share for Google (Bing 6.77% and Yahoo 3.62%),

Source: for the month of June 2018

These numbers alone illustrate why you need to meet Google’s content requirements. To get good visibility on Google, SEO content is king.

SEO optimized text content

To make your website visible on the search engines and especially on Google, it must contain optimized SEO content.

Optimized SEO content must be:

  • Original, interesting and quality,
  • Adapted to the web and the requirements of Google,
  • Concise and quickly understandable,
  • Interactive.

To this short list are added the Google’s quality guidelines:

  • Design content by thinking first of your visitors rather than the search engines,
  • Do not mislead your visitors,
  • Avoid using SEO techniques that are contrary to Google’s guidelines to help you rank,
  • Make your site unique, attractive and stand out from your competition.

SEO optimized visual content

Depending on your field of activity, visual content may be as important as text content. Since 2001 (corresponding to the birth of Google Image), the search for images is constantly increasing on Google. By using quality images related to your business activity, you can acquire quality traffic to your website. This is the case for example for communication agencies, e-commerce sites, portfolios of artists such as photographers and graphic artists, image banks, etc.

To optimize your images for SEO, it is essential to:

  • Use ‘ALT’ tags with targeted keywords to describe your image,
  • Take care of their size and weight to optimize loading time,
  • Enter the title of the image.

To learn more about SEO optimization of images:

And do not forget that Google Images has evolved. The advantage of this update allows a more quality image search.

How to value your SEO content?

Creating optimized SEO content will be beneficial for your visibility, provided you meet certain criteria on the web page that will host your content. A web page containing SEO content must include:


It should contain the title of your web page and its content that will be displayed in Google’s results. It must, of course, contain the targeted main keyword.

Title tag

The title tag or H1 tag is the ‘editorial title’ of your content, it is visible on your page and must contain the keyword you are targeting.

A Meta Description

It informs Internet users of the content of the web page in the form of a short description. It is visible in the results of the search engines and must attract the user’s curiosity and encourage them to click on the link of your web page.

How to promote your SEO content?

When SEO content is added to other actions, you put the odds on your side to optimize the SEO and positioning of your web page. The SME, does it speak to you? Need a little reminder?

When you combine SEO, SEA, and SMO, the three complement each other and allow a good SEO of your website on Google.

The three main levers for promoting your content:

  • SEO, natural optimization,
  • SEA paid optimization,
  • SMO, optimization on social networks.

Indeed, a unique and quality SEO content must be relayed on social networks. Promoting quality SEO content is the best way to naturally get backlinks to increase awareness and visibility of your web page.

Who to call for SEO content?

To produce SEO content, you have several options:

  • Write content from A to Z alone by following the instructions of Google,
  • Write a first draft that will then be optimized for a web search agency,
  • Use an SEO agency or web editor.

In short,

Writing SEO content with high added value is essential to improve your positioning on Google. If despite all your efforts and following these tips the positioning of your website is not up to your expectations, do not hesitate to use the services of a web agency to conduct an audit of your website. This audit will allow you to identify and correct the weaknesses of your site to improve its performance.

Tips and tools to improve SEO in 2018


In recent years, Google has made profound changes to its algorithms which has changed in a radical way SEO. However, it must be said that this is an essential technique to boost its presence on the web. Indeed, it is useless to have a website if it is not visible on the various search engines. How to improve your SEO for 2018? This is the main question that entrepreneurs have been trying to answer for some time. Here are the best SEO tips to follow.

#1. Firstly, respect the fundamentals

In order to succeed in your SEO strategy, you must first respect the fundamental principles that will allow you to get a better ranking.

First of all, it is necessary for you to focus on users at the expense of search engines. They are your customers and not Google.

This is easily understandable. There is no point in bringing traffic to your website if your visitors are not converted into customers.

In order to achieve this, it is important to offer quality content information so they can easily share with their loved ones.

Indeed, users are impatient and some are not loyal: they will not hesitate to go to your competitor if you can’t hold them. Worse, if your content is not attractive and that your visitors quickly leave the site, your site positioning will be degraded by Google in terms of the bounce rate of your page (25 tools to analyze your traffic).

#2. Do not position for a single keyword

It has been estimated that the average user’s queries consist of 4 words.

This comment is especially true with voice search. Users can directly search for something and get accurate answers without having to type anything. This trend also impacted the keywords since people learn complete sentences when conducting a search. This can be a huge opportunity for you to take advantage of its use. Rather than stand on a very competitive keyword, why not focus on queries referencing more complex and less competitive.

Check seo centro tool to know the volume of search phrases on Google and suggestions of related keywords:

#3 Be more localized

Consequently, the search engine places a lot of importance on geographical positioning and this trend is likely to continue.
Thanks to geolocation and cross-channel technologies, we will soon arrive more at a city level, but at a much more specific area! The consequences in terms of SEO can be very interesting. You will be able to create more research niches.
Tool to check its positioning in the results pages of Google: rank tracker from Moz
Tools to check the technical SEO level of your site:

#4 Go for the Link building!

For those who do not know much, link building is very popular with SEO specialists.
Indeed, it simply refers to the fact of creating links. Link building is the action of increasing the number of external links (backlinks) pointing to a web page that you wish to see an increase in the positioning of pages of search engines positioning. Whatever it is, the link building allows you to improve the positioning of a page according to the keywords on which the links were created.

In other words, if you really want to position your website among the best search results, you should probably consider creating links.
Your backlinks should appear as natural to the search engines. The more your backlinks will be relevant, trusted and diversified the better your page will be referenced. However, there are several ways to create a link: in a natural way (mention of a site, quote of a site, etc.) or the inscription on a website.

#5 Directories

Contrary to what one might then think, do not draw a definitive line on a directory registration. You just have to use it in a clever way, and not spam hundreds of directories, which would only penalize your own site. In this respect, three types of directories must be distinguished, all of which do not require the same approach: general directories, thematic directories, and local directories.
For registration in general directories, we recommend using Knowem which is a service that will register your institution on general directories and be putting a backlink on them. To find thematic and local directories we refer you to which lists these directories.


The link building in comments of other sites generally obtains the objective of artificially obtaining backlinks in a logic of ‘optimization’ of the natural referencing. This practice is to be conducted with caution. Abuse of this practice is a practice considered black hat SEO and Google may penalize you.